التفاصيل البيبلوغرافية
| العنوان: |
Use of persuasive strategies in food advertising on television and on social media in Brazil |
| المؤلفون: |
Jéssica Moreira da Silva, Michele Bittencourt Rodrigues, Juliana de Paula Matos, Lais Amaral Mais, Ana Paula Bortoletto Martins, Rafael Moreira Claro, Paula Martins Horta |
| المصدر: |
Preventive Medicine Reports, Vol 24, Iss , Pp 101520- (2021) |
| بيانات النشر: |
Elsevier, 2021. |
| سنة النشر: |
2021 |
| المجموعة: |
LCC:Medicine |
| مصطلحات موضوعية: |
Ultra-processed foods, Food advertising, Internet, Social media, Television, Medicine |
| الوصف: |
We analyzed the use of persuasive advertising strategies by 18 food brands on TV and Facebook, Instagram, and YouTube in Brazil in April 2018. Advertising strategies were investigated from three groups: power of advertising strategies (n = 10) (e.g., use of licensed character, celebrities, awards, etc), use of the prize offering (n = 9) (e.g., pay 2 take 3 or more, gifts or collectable, limited edition, etc), and use of brand benefit claims (n = 8) (e.g., messages that exalt sensory-based characteristics such as flavor, taste, aroma and recommend how to use/consume the product, etc). Almost 90% of the brands were ultra-processed foods producers and they carried 52 ads on TV and 194 posts on social media platforms. A higher frequency of the strategy ‘cartoon/company owned character’ was found on TV ads (19.2%; p |
| نوع الوثيقة: |
article |
| وصف الملف: |
electronic resource |
| اللغة: |
English |
| تدمد: |
2211-3355 |
| Relation: |
http://www.sciencedirect.com/science/article/pii/S2211335521002102; https://doaj.org/toc/2211-3355 |
| DOI: |
10.1016/j.pmedr.2021.101520 |
| URL الوصول: |
https://doaj.org/article/9c8bdbf6fd7a4a04b30311d88b4bf49e |
| رقم الانضمام: |
edsdoj.9c8bdbf6fd7a4a04b30311d88b4bf49e |
| قاعدة البيانات: |
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