Academic Journal

Missed a live match? Determinants of League of Legends Champions Korea highlights viewership

التفاصيل البيبلوغرافية
العنوان: Missed a live match? Determinants of League of Legends Champions Korea highlights viewership
المؤلفون: Yoonji Ryu, Hui Hwang, Jaehyun Jeong, Wonseok Jang, Gyemin Lee, Hyunwoong Pyun
المصدر: Frontiers in Psychology, Vol 14 (2023)
بيانات النشر: Frontiers Media S.A., 2023.
سنة النشر: 2023
المجموعة: LCC:Psychology
مصطلحات موضوعية: esports, highlight viewership, League of Legends, League of Legends Champions Korea, outcome uncertainty, upset result, Psychology, BF1-990
الوصف: This research aims to explore the determinants of the League of Legends Champions Korea (LCK) highlight views and comment counts. The data of 629 game highlight views and comment counts for seven tournaments were collected from YouTube. The highlight views and comment counts were regressed on a series of before-the-game factors (outcome uncertainty and game quality), after-the-game factors (sum and difference of kills, assists, multiple kills, and upset results), and match-related characteristics (game duration, evening game, and clip recentness). A multi-level least square dummy variable regression was conducted to test the model. Among the before-the-game factors, outcome uncertainty and game quality were significantly associated with highlight views and comment counts. This indicated that fans liked watching games with uncertain outcomes and those involving high-quality teams. Among the after-the-game factors, an upset result was a significant determinant of esports highlight views and comment counts. Thus, fans enjoy watching underdogs win. Finally, the sum of kills and assists only affected view counts, which indicated that fans prefer watching offensive games with more kills and a solo performance rather than teamwork.
نوع الوثيقة: article
وصف الملف: electronic resource
اللغة: English
تدمد: 1664-1078
Relation: https://www.frontiersin.org/articles/10.3389/fpsyg.2023.1213600/full; https://doaj.org/toc/1664-1078
DOI: 10.3389/fpsyg.2023.1213600
URL الوصول: https://doaj.org/article/90577631a28144f88bc86f987bf1875e
رقم الانضمام: edsdoj.90577631a28144f88bc86f987bf1875e
قاعدة البيانات: Directory of Open Access Journals
الوصف
تدمد:16641078
DOI:10.3389/fpsyg.2023.1213600