التفاصيل البيبلوغرافية
| العنوان: |
E-Commerce in Brazil: An In-Depth Analysis of Digital Growth and Strategic Approaches for Online Retail |
| المؤلفون: |
Claudimar Pereira da Veiga, Cássia Rita Pereira da Veiga, Júlia de Souza Silva Michel, Leandro Ferreira Di Iorio, Zhaohui Su |
| المصدر: |
Journal of Theoretical and Applied Electronic Commerce Research, Vol 19, Iss 2, Pp 1559-1579 (2024) |
| بيانات النشر: |
MDPI AG, 2024. |
| سنة النشر: |
2024 |
| المجموعة: |
LCC:Business |
| مصطلحات موضوعية: |
e-commerce, online retail, last mile logistics, consumer behavior, technological innovations, sustainable e-commerce, Business, HF5001-6182 |
| الوصف: |
This article delves into Brazil’s rapidly expanding e-commerce sector, emphasizing its significant growth and evolving dynamics. Employing a meta-narrative review and a convergence-coding matrix, this research systematically analyzes and integrates findings from the existing literature to reveal critical industry patterns. The analysis identifies four pivotal clusters: consumer behavior, e-commerce structure, product distribution, and environmental sustainability. These elements collectively offer a comprehensive view of Brazil’s present and future e-commerce directions. This study underscores the imperative for strategies responsive to changing consumer behaviors, technological advancements, and environmental concerns. It also furnishes practical insights for enhancing online retail consumer engagement, logistical efficiency, and sustainability. Furthermore, this research advocates for e-commerce as a vehicle for digital inclusion, calling for policies that promote equitable access to online markets. This underscores its broader socio-economic importance, suggesting a path forward for stakeholders in shaping a more inclusive and sustainable e-commerce ecosystem. |
| نوع الوثيقة: |
article |
| وصف الملف: |
electronic resource |
| اللغة: |
English |
| تدمد: |
0718-1876 |
| Relation: |
https://www.mdpi.com/0718-1876/19/2/76; https://doaj.org/toc/0718-1876 |
| DOI: |
10.3390/jtaer19020076 |
| URL الوصول: |
https://doaj.org/article/8f61382ea8b44fd18fe594c5c0b2ada3 |
| رقم الانضمام: |
edsdoj.8f61382ea8b44fd18fe594c5c0b2ada3 |
| قاعدة البيانات: |
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