Academic Journal
Consumer awareness and search trends for agrifood products certified with European Quality Schemes: PDO, PGI, and TSG - An analysis through Google Trends
| العنوان: | Consumer awareness and search trends for agrifood products certified with European Quality Schemes: PDO, PGI, and TSG - An analysis through Google Trends |
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| المؤلفون: | Alexandra-Ioana GLOGOVEȚAN, Dan-Cristian DABIJA, Cristina Bianca POCOL |
| المصدر: | Bulletin of University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca: Food Science and Technology, Vol 80, Iss 2, Pp 49-59 (2023) |
| بيانات النشر: | AcademicPres, 2023. |
| سنة النشر: | 2023 |
| المجموعة: | LCC:Food processing and manufacture |
| مصطلحات موضوعية: | big data analysis, google trends, protected designation of origin (pdo), protected geographical indication (pgi), traditional specialty guaranteed (tsg), Food processing and manufacture, TP368-456 |
| الوصف: | This groundbreaking study leverages Google Trends to probe into consumer awareness of Romanian food products certified under European quality schemes, Protected Designation of Origin (PDO), Protected Geographical Indication (PGI), and Traditional Specialty Guaranteed (TSG), delivering prompt insights and addressing an existing research void. By adopting an innovative methodology through big data analytics - Google Trends and analyzing 12 sets of search terms, this study brings fresh insights to academic discourse and provides valuable information for marketers and policymakers. Prominent search interest was detected for 'Salam de Sibiu', ‘Plăcintă dobrogeană', and 'Magiun de prune Topoloveni', pointing to significant consumer familiarity. The study also unveiled regional search patterns, signifying location-based preferences, and potential marketing prospects. However, a marked contrast was found between the high interest in the products and the relatively low awareness of their European quality labels, highlighting a need for enhanced communication initiatives around these certifications. The study could be limited by its focus on Romanian certified food products, which may not be applicable to other geographical contexts. Future research endeavours may also seek to integrate data from Google Trends data with additional indicators of consumer behaviour. |
| نوع الوثيقة: | article |
| وصف الملف: | electronic resource |
| اللغة: | English |
| تدمد: | 2344-2344 2344-5300 |
| Relation: | https://journals.usamvcluj.ro/index.php/fst/article/view/14712; https://doaj.org/toc/2344-2344; https://doaj.org/toc/2344-5300 |
| DOI: | 10.15835/buasvmcn-fst:2023.0009 |
| URL الوصول: | https://doaj.org/article/a896f56819884f9aa81350c8d9c91044 |
| رقم الانضمام: | edsdoj.896f56819884f9aa81350c8d9c91044 |
| قاعدة البيانات: | Directory of Open Access Journals |
| تدمد: | 23442344 23445300 |
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| DOI: | 10.15835/buasvmcn-fst:2023.0009 |