Academic Journal
TOURISM VALUE CHAIN, QUALITY TOURISM EXPERIENCE AND COMPETITIVE ADVANTAGE: EVIDENCE FROM STAR-RATED HOTELS IN ETHIOPIA
| العنوان: | TOURISM VALUE CHAIN, QUALITY TOURISM EXPERIENCE AND COMPETITIVE ADVANTAGE: EVIDENCE FROM STAR-RATED HOTELS IN ETHIOPIA |
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| المؤلفون: | Lake Abebe AYELE, Apar SINGH |
| المصدر: | Geo Journal of Tourism and Geosites, Vol 54, Iss 2 supplement, Pp 831-841 (2024) |
| بيانات النشر: | Editura Universităţii din Oradea, 2024. |
| سنة النشر: | 2024 |
| المجموعة: | LCC:Geography. Anthropology. Recreation LCC:Geography (General) |
| مصطلحات موضوعية: | value chain, tourism value chain, quality tourism experience, competitive advantage, star-rated hotels, ethiopia, Geography. Anthropology. Recreation, Geography (General), G1-922 |
| الوصف: | The tourism value chain has been identified as a basic analytical tool in the tourism industry. The study aims to explore the relationship between quality tourism experience, tourism value chain, and competitive advantage in star-rated hotels. Three hundred twenty-eight (328) general managers and marketing managers of hotels in Addis Ababa, Ethiopia, filled out questionnaires as part of a quantitative procedure, and Smart PLS was applied. The findings reveal a robust relationship between the tourism value chain and quality tourism experience, with the mediating role of quality tourism experience on competitive advantages. The developed model demonstrated high predictive relevance, estimates the relationships between quality tourism experience and competitive advantage, and makes accurate predictions. |
| نوع الوثيقة: | article |
| وصف الملف: | electronic resource |
| اللغة: | English |
| تدمد: | 2065-0817 |
| Relation: | https://gtg.webhost.uoradea.ro/PDF/GTG-2spl-2024/gtg.542spl07-1258.pdf; https://doaj.org/toc/2065-0817 |
| DOI: | 10.30892/gtg.542spl07-1258 |
| URL الوصول: | https://doaj.org/article/7da707c5bdd149c1a5bcd8ea044ffe27 |
| رقم الانضمام: | edsdoj.7da707c5bdd149c1a5bcd8ea044ffe27 |
| قاعدة البيانات: | Directory of Open Access Journals |
Full Text Finder | تدمد: | 20650817 |
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| DOI: | 10.30892/gtg.542spl07-1258 |