Academic Journal
Audience involvement in creative media for development: Making sense of the semiotic interface
| العنوان: | Audience involvement in creative media for development: Making sense of the semiotic interface |
|---|---|
| المؤلفون: | Michael Odichi-Dan Ugorji |
| المصدر: | Cogent Arts & Humanities, Vol 4, Iss 1 (2017) |
| بيانات النشر: | Taylor & Francis Group, 2017. |
| سنة النشر: | 2017 |
| المجموعة: | LCC:Fine Arts LCC:Arts in general LCC:General Works LCC:History of scholarship and learning. The humanities |
| مصطلحات موضوعية: | creative media, semiotics, audience involvement, nollywood, african studies, behaviour change communication, development studies, vernacular creativity, affective narrativity, popular culture, Fine Arts, Arts in general, NX1-820, General Works, History of scholarship and learning. The humanities, AZ20-999 |
| الوصف: | This article explores the role that semiotic communication plays in the generation of narrative affect. It also draws on Suruchi Sood’s concept of audience involvement as being capable of increasing self-efficacy and collective-efficacy, both of which are crucial to behaviour change. It therefore, demonstrates how semiotic tropes are used in creative media narratives to elicit affect and in turn generate authentic audience involvement with the subjects of those narratives, a process which eventually has positive consequences for behaviour change communication. Hence, these narratives fueled by semiotics, become the threshing floor where potential audiences are drawn into pro-social discourses and then motivated to reflect upon what they encounter in those narratives; “reflection” being one of the two key factors in Sood’s concept of audience involvement. This article also explores the medial spaces between semiotic communication and the creative enterprise. It does this utilising some readings of the concept of semiotics and its corollaries such as; metaphor, allegory, symbolism and vernacular creativity; based on the works of Doreen Innes, Mike Milford and others. Importantly, it seeks to further knowledge on the creative processes within creative industries, using some African narratives as case studies. |
| نوع الوثيقة: | article |
| وصف الملف: | electronic resource |
| اللغة: | English |
| تدمد: | 2331-1983 23311983 |
| Relation: | https://doaj.org/toc/2331-1983 |
| DOI: | 10.1080/23311983.2017.1284374 |
| URL الوصول: | https://doaj.org/article/7c135f9d2c4e4898b3a5f76df753b35a |
| رقم الانضمام: | edsdoj.7c135f9d2c4e4898b3a5f76df753b35a |
| قاعدة البيانات: | Directory of Open Access Journals |
| تدمد: | 23311983 |
|---|---|
| DOI: | 10.1080/23311983.2017.1284374 |