Academic Journal

Cognitive and preference disparities of Chinese consumers regarding the disclosure of unsafe food recall information

التفاصيل البيبلوغرافية
العنوان: Cognitive and preference disparities of Chinese consumers regarding the disclosure of unsafe food recall information
المؤلفون: Taiping Li, Xiaohui Jin, Daocai Zhu
المصدر: Frontiers in Public Health, Vol 12 (2024)
بيانات النشر: Frontiers Media S.A., 2024.
سنة النشر: 2024
المجموعة: LCC:Public aspects of medicine
مصطلحات موضوعية: unsafe food recall, information disclosure, cognitive dissonance, altruism, bystander effect, Public aspects of medicine, RA1-1270
الوصف: IntroductionInformation disclosure is important in promoting unsafe food recalls and reducing potential food safety risks. However, the governance of unsafe food recall information in China is distorted, leading to cognitive dissonance in Chinese consumers’ perceptions of unsafe food recall information. Focusing on consumers’ search and cognitive costs, this study suggests that market regulators should proactively and fully disclose unsafe food recall information to satisfy consumers’ needs and preferences for recall information, thereby optimizing consumer perceptions and facilitating the improvement of the information governance system for unsafe food recalls.MethodsThis study administered a survey via a discrete choice experiment to obtain data from 1,010 consumers in China and employed multiple linear regression (MLR) to analyze the overall cognition and preferences of consumers regarding food recall information and identify differences in cognition and preferences regarding unsafe food recall information.ResultsChinese consumers experience cognitive dissonance regarding food recall information, and their utility can be improved through disclosure. They expressed preferences for recall information about food shops and distribution markets, more visualized hazard content, and new media presentations. Those who had purchased unsafe food, families with pregnant women or children, and those with more education were more concerned about recall information. Consumers’ information preferences also show a bystander mentality; however, consumers with higher educational levels are more altruistic.DiscussionThe results suggest that personalized, intuitive, and cognitively matched recall information can reduce consumers’ search and cognitive costs and increase their utility. This finding provides a reference and practical basis for establishing a food safety information governance system in China.
نوع الوثيقة: article
وصف الملف: electronic resource
اللغة: English
تدمد: 2296-2565
Relation: https://www.frontiersin.org/articles/10.3389/fpubh.2024.1467518/full; https://doaj.org/toc/2296-2565
DOI: 10.3389/fpubh.2024.1467518
URL الوصول: https://doaj.org/article/79ad839a56ff44e4bdd3789033d0d88e
رقم الانضمام: edsdoj.79ad839a56ff44e4bdd3789033d0d88e
قاعدة البيانات: Directory of Open Access Journals
الوصف
تدمد:22962565
DOI:10.3389/fpubh.2024.1467518