Academic Journal
The Image of a Modern Woman in the Advertising Discourse: on the Material of Media Texts of Glossy Magazines in Russia
| العنوان: | The Image of a Modern Woman in the Advertising Discourse: on the Material of Media Texts of Glossy Magazines in Russia |
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| المؤلفون: | Luiza N. GISHKAEVA, Natalia V. DUBININA, Svetlana A. MOSKVICHEVA, Liudmila V. KRIVOSHLYKOVA |
| المصدر: | Astra Salvensis, Vol V, Iss 12, Pp 643-650 (2019) |
| بيانات النشر: | Transylvanian Association for Romanian Literature and Culture of Romanian People (ASTRA), Năsăud Department, Salva Circle, 2019. |
| سنة النشر: | 2019 |
| المجموعة: | LCC:History of scholarship and learning. The humanities |
| مصطلحات موضوعية: | Addressee, glossy magazine, heading, media text, metaphorical, slogan, techniques, advertising, History of scholarship and learning. The humanities, AZ20-999 |
| الوصف: | The authors use the material of female glossy magazines to investigate, on the basis of a discourse analysis and the contextual method, verbal features of stylistically strong positions of the advertising text, revealing an image of the modern woman who conducts active professional and private life. It has been established that, implementing the ideological concept of glossy periodicals, these structural elements, designed to play an important role in establishment of contact with the addressee, contain the instruction on value orientations of target audience, urging to strive for success and beauty, and make considerable emotional impact. Stylistically strong elements of the advertising media texts placed in glossy magazines are built taking into account a factor of «own» addressee: the choice of techniques and means of impact appears to be relevant to expectations of audience. The research makes a contribution to development of the relevant directions of linguistics: medialinguistics, linguistic gender studies and linguistic pragmatics. |
| نوع الوثيقة: | article |
| وصف الملف: | electronic resource |
| اللغة: | English Romanian; Moldavian; Moldovan |
| تدمد: | 2344-1887 2393-4727 |
| Relation: | https://astrasalvensis.eu/blog/mdocs-posts/55-luiza-n-gishkaeva-natalia-v-dubinina-svetlana-a-moskvicheva-liudmila-v-krivoshlykova-the-image-of-a-modern-woman-in-the-advertising-discourse-on-the-material-of/; https://doaj.org/toc/2344-1887; https://doaj.org/toc/2393-4727 |
| URL الوصول: | https://doaj.org/article/588fc83c39244579b60c1f5a9634bbd2 |
| رقم الانضمام: | edsdoj.588fc83c39244579b60c1f5a9634bbd2 |
| قاعدة البيانات: | Directory of Open Access Journals |
| تدمد: | 23441887 23934727 |
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