Academic Journal
Customer Capital as a Key Factor of E-Commerce Market Development
| العنوان: | Customer Capital as a Key Factor of E-Commerce Market Development |
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| المؤلفون: | Dalibor Gottwald, Libor Svadlenka, Hana Pavlisova |
| المصدر: | Communications, Vol 18, Iss 3, Pp 28-33 (2016) |
| بيانات النشر: | University of Žilina, 2016. |
| سنة النشر: | 2016 |
| المجموعة: | LCC:Transportation and communications LCC:Science LCC:Transportation engineering |
| مصطلحات موضوعية: | communication, customer capital, e-commerce, b2c market, Transportation and communications, HE1-9990, Science, Transportation engineering, TA1001-1280 |
| الوصف: | The importance of customer satisfaction has always been crucial to development of every single market in general. E-commerce market has gained importance during the last few years - especially in terms of annual turnover of e-commerce market. This trend is the result of changes in customer behavior. Increasing customer loyalty is one of the keys to business success. Active customer policy is necessary for the development of the market in individual states. The central point of the issue is to find concrete social constructs which can explain customer behavior in recent years. The main objective of the research is to define the area of selected variables which can be regarded as crucial in the process of predicting development of e-commerce market. By using Theory of Planned Behavior (TPB), the dependence of development of e-commerce market on customer capital has been confirmed. |
| نوع الوثيقة: | article |
| وصف الملف: | electronic resource |
| اللغة: | English |
| تدمد: | 1335-4205 2585-7878 |
| Relation: | https://komunikacie.uniza.sk/artkey/csl-201603-0005_customer-capital-as-a-key-factor-of-e-commerce-market-development.php; https://doaj.org/toc/1335-4205; https://doaj.org/toc/2585-7878 |
| DOI: | 10.26552/com.C.2016.3.28-33 |
| URL الوصول: | https://doaj.org/article/07c74e52add540e785efb40e7ec5fff7 |
| رقم الانضمام: | edsdoj.07c74e52add540e785efb40e7ec5fff7 |
| قاعدة البيانات: | Directory of Open Access Journals |
| تدمد: | 13354205 25857878 |
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| DOI: | 10.26552/com.C.2016.3.28-33 |