التفاصيل البيبلوغرافية
| العنوان: |
A Teaching case on CUBIC’s business model dilemma: Help CUBIC balance the value propositions required by different customer segments |
| المؤلفون: |
Stück, Sebastian Evald, Kristiansen, Kristian Brøndum, Nielsen, Christian |
| المصدر: |
Stück , S E , Kristiansen , K B & Nielsen , C 2022 , ' A Teaching case on CUBIC’s business model dilemma: Help CUBIC balance the value propositions required by different customer segments ' . |
| سنة النشر: |
2022 |
| المجموعة: |
Aalborg University (AAU): Publications / Aalborg Universitet: Publikationer |
| مصطلحات موضوعية: |
Business Model, Business Model Innovation, Value Proposition, Customer segments |
| الوصف: |
The purpose of this teaching case is to foster discussion and reflection about the opportunities and pitfalls of business model innovation in a company serving several customer segments that require different value propositions. |
| نوع الوثيقة: |
conference object |
| اللغة: |
English |
| Relation: |
https://vbn.aau.dk/da/publications/a5e5ef7c-eeb2-4286-bbda-805862467dfa |
| الاتاحة: |
https://vbn.aau.dk/da/publications/a5e5ef7c-eeb2-4286-bbda-805862467dfa |
| Rights: |
info:eu-repo/semantics/restrictedAccess |
| رقم الانضمام: |
edsbas.FC72FCA6 |
| قاعدة البيانات: |
BASE |