Book
Expectations vs. Reality: Can Sensory Incongruence Generate Positive Emotion and Behaviour in the Online Shopping Context? An Abstract
| العنوان: | Expectations vs. Reality: Can Sensory Incongruence Generate Positive Emotion and Behaviour in the Online Shopping Context? An Abstract |
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| المؤلفون: | Emmerson, Brendan, Barnes, Cathy, Nath, Prithwiraj |
| المصدر: | Enlightened Marketing in Challenging Times ; Developments in Marketing Science: Proceedings of the Academy of Marketing Science ; page 59-60 ; ISSN 2363-6165 2363-6173 ; ISBN 9783030425449 9783030425456 |
| بيانات النشر: | Springer International Publishing |
| سنة النشر: | 2020 |
| نوع الوثيقة: | book part |
| اللغة: | unknown |
| ردمك: | 978-3-030-42544-9 978-3-030-42545-6 3-030-42544-4 3-030-42545-2 |
| DOI: | 10.1007/978-3-030-42545-6_12 |
| الاتاحة: | http://dx.doi.org/10.1007/978-3-030-42545-6_12 https://link.springer.com/content/pdf/10.1007/978-3-030-42545-6_12 |
| Rights: | https://www.springer.com/tdm ; https://www.springer.com/tdm ; https://www.springer.com/tdm ; https://www.springer.com/tdm |
| رقم الانضمام: | edsbas.F12DC4EE |
| قاعدة البيانات: | BASE |
| ردمك: | 9783030425449 9783030425456 3030425444 3030425452 |
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| DOI: | 10.1007/978-3-030-42545-6_12 |