Academic Journal
The role of culture adoption in moderating the influence of country image, corporate image, brand image on brand attitude and purchase intention toward foreign brands
| العنوان: | The role of culture adoption in moderating the influence of country image, corporate image, brand image on brand attitude and purchase intention toward foreign brands |
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| المؤلفون: | Haryanto, Budhi, Gunawan, Joseph Aditya Pandu, Fenitra, Rakotoarisoa Maminirina, Abbas, Ansar |
| المصدر: | International Journal of Business Performance and Supply Chain Modelling ; volume 13, issue 1, page 89 ; ISSN 1758-9401 1758-941X |
| بيانات النشر: | Inderscience Publishers |
| سنة النشر: | 2022 |
| نوع الوثيقة: | article in journal/newspaper |
| اللغة: | English |
| DOI: | 10.1504/ijbpscm.2022.122437 |
| DOI: | 10.1504/IJBPSCM.2022.122437 |
| الاتاحة: | http://dx.doi.org/10.1504/ijbpscm.2022.122437 http://www.inderscienceonline.com/doi/full/10.1504/IJBPSCM.2022.122437 |
| رقم الانضمام: | edsbas.F09250A2 |
| قاعدة البيانات: | BASE |
| DOI: | 10.1504/ijbpscm.2022.122437 |
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