Academic Journal
Using importance–performance analysis (IPA) to improve golf club management: the gap between users and managers’ perceptions
| العنوان: | Using importance–performance analysis (IPA) to improve golf club management: the gap between users and managers’ perceptions |
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| المؤلفون: | Serrano Gomez, Virginia, García García, Óscar, Rial Boubeta, Antonio |
| بيانات النشر: | Sustainability Didácticas especiais HealthyFit |
| سنة النشر: | 2023 |
| المجموعة: | University of Vigo: Investigo (Repositorio Institucional de la Universidade de Vigo) |
| مصطلحات موضوعية: | 6109.07 Evaluación del Rendimiento, 6106.09 Procesos de Percepción, 6114.06 Comportamiento del Consumidor, 2411.06 Fisiolología del Ejercicio |
| الوصف: | This work is carried out in order to provide new evidence on the usefulness of the Importance–Performance Analysis (IPA) in the management of golf courses, identifying the main strengths, weaknesses, and discrepancies between managers and users. This information will make it possible to identify potentially mistaken beliefs of managers regarding the service and to design improvement strategies based on the results. The participants were 11 managers, with an average age of 35.4 years (σ 6.5), of whom 72.7% were men and 27.3% were women, and 891 users, with an average age of 47.5 years (σ 12.3), of whom 81.7% were men and 18.3% were women. The instrument used was the Q-Golf scale, and among others, it was applied to the IPA. The results obtained show how the perception of managers regarding the service is worse than that of users. Additionally, the global assessment of the users is higher than the average assessment of each of the items of the club. This positive halo effect, which is not found in the case of managers, is very interesting from the point of view of the loyalty of golf users. |
| نوع الوثيقة: | article in journal/newspaper |
| اللغة: | English |
| تدمد: | 20711050 |
| Relation: | Sustainability, 15(9): 7189 (2023); http://hdl.handle.net/11093/4792; https://www.mdpi.com/2071-1050/15/9/7189 |
| DOI: | 10.3390/su15097189 |
| الاتاحة: | http://hdl.handle.net/11093/4792 https://doi.org/10.3390/su15097189 https://www.mdpi.com/2071-1050/15/9/7189 |
| Rights: | Attribution 4.0 International ; https://creativecommons.org/licenses/by/4.0/ ; openAccess |
| رقم الانضمام: | edsbas.E9B0A651 |
| قاعدة البيانات: | BASE |
Full Text Finder | تدمد: | 20711050 |
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| DOI: | 10.3390/su15097189 |