Academic Journal
Understanding farmers’ forecast use from their beliefs, values, social norms, and perceived obstacles
| العنوان: | Understanding farmers’ forecast use from their beliefs, values, social norms, and perceived obstacles |
|---|---|
| المؤلفون: | Qi Hu, Lisa M. Pytlik Zillig, Gary D. Lynne, Alan J. Tomkins, William J. Waltman, Michael J. Hayes, Kenneth G. Hubbard, Ikrom Artikov, Stacey J. Hoffman, Donald A. Wilhite |
| المساهمون: | The Pennsylvania State University CiteSeerX Archives |
| المصدر: | http://snr.unl.edu/climate_change/research/Hu_etal_JAMC_2006.pdf. |
| سنة النشر: | 2006 |
| المجموعة: | CiteSeerX |
| الوصف: | Although the accuracy of weather and climate forecasts is continuously improving and new information retrieved from climate data is adding to the understanding of climate variation, use of the forecasts and climate information by farmers in farming decisions has changed little. This lack of change may result from knowledge barriers and psychological, social, and economic factors that undermine farmer motivation to use forecasts and climate information. According to the theory of planned behavior (TPB), the motivation to use forecasts may arise from personal attitudes, social norms, and perceived control or ability to use forecasts in specific decisions. These attributes are examined using data from a survey designed around the TPB and conducted among farming communities in the region of eastern Nebraska and the western U.S. Corn Belt. There were three major findings: 1) the utility and value of the forecasts for farming decisions as perceived by farmers are, on average, around 3.0 on a 0–7 scale, indicating much room to improve attitudes toward the forecast value. 2) The use of forecasts by farmers to influence decisions is likely affected by several social groups that can provide “expert viewpoints ” on forecast use. 3) A major obstacle, next to forecast accuracy, is the perceived identity and reliability of the forecast makers. Given the rapidly increasing number of forecasts in this growing service business, the ambiguous identity of forecast providers |
| نوع الوثيقة: | text |
| وصف الملف: | application/pdf |
| اللغة: | English |
| Relation: | http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.493.928; http://snr.unl.edu/climate_change/research/Hu_etal_JAMC_2006.pdf |
| الاتاحة: | http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.493.928 http://snr.unl.edu/climate_change/research/Hu_etal_JAMC_2006.pdf |
| Rights: | Metadata may be used without restrictions as long as the oai identifier remains attached to it. |
| رقم الانضمام: | edsbas.E645048B |
| قاعدة البيانات: | BASE |
| الوصف غير متاح. |