Academic Journal
TIME SPENT SHOPPING AND CONSUMER CLOTHING PURCHASING BEHAVIOUR ; VRIJEME PROVEDENO U KUPNJI I PONAŠANJE KUPACA NA TRŽIŠTU ODJEĆE
| العنوان: | TIME SPENT SHOPPING AND CONSUMER CLOTHING PURCHASING BEHAVIOUR ; VRIJEME PROVEDENO U KUPNJI I PONAŠANJE KUPACA NA TRŽIŠTU ODJEĆE |
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| المؤلفون: | Mihić, Mirela, Anić, Ivan-Damir, Kursan Milaković, Ivana |
| المصدر: | https://hrcak.srce.hr/199306 ; Ekonomski pregled ; Volume 69 ; Issue 2 ; ISSN 0424-7558 (Print) ; ISSN 1848-9494 (Online. |
| سنة النشر: | 2018 |
| المجموعة: | EIZ - The Institute of Economics, Zagreb |
| مصطلحات موضوعية: | fashion retailing, time spent shopping, visual merchandising, demographics, unplanned purchases, modna maloprodaja, vrijeme provedeno u kupnji, vizualni merchandising, demografija, neplanirana kupnja, DRUŠTVENE ZNANOSTI. Ekonomija, SOCIAL SCIENCES. Economics |
| الوصف: | The purpose of this study is to explore the impact of various antecedents and behavioural consequences of consumers’ perceptions of time spent on shopping for clothing products. Examined antecedent variables are gender, age, income, fashion consciousness and visual merchandising, while outcomes include the number of clothing items purchased. The data, collected by consumer survey in Croatia, was analysed using exploratory and confirmatory factor analyses, and structural equation modelling (SEM). The major findings indicate that visual merchandising has the greatest and positive effect on time spent shopping. As expected, women and younger consumers spend more time shopping than men and older consumers. As for the outcomes, shopping time is positively related to consumer purchases. The study was conducted at a single point in time and was carried out while there was still crisis in Croatia, in a situation where consumers spend less on fashion products. The present study provides the insights into the determinants and consequences of time expenditure and might help fashion retailers design more successfully retailing strategies to encourage consumers to spend more time on shopping in fashion stores, which in turn leads to higher sales. ; Glavna svrha rada sastoji se od istraživanja značaja različitih prediktora i ponašajućih ishoda za potrošačevu percepciju vremena provedenog u kupnji odjevnih predmeta. Istraživane varijable su uključivale spol, dob, prihod, modnu osviještenost i vizualni merchandising, dok su ishodi obuhvatili broj kupljenih odjevnih predmeta. Podaci, prikupljeni ispitivanjem potrošača u Hrvatskoj, su analizirani korištenjem eksplorativne i konfirmativne faktorske analize, te modeliranja strukturnih jednadžbi (SEM). Rezultati istraživanja pokazuju da vizualni merchandising ima najveći i pozitivni utjecaj na vrijeme povedeno u kupnji. Prema očekivanjima, potrošači ženskog spola i mlađi potrošači provode više vremena u kupnji za razliku od potrošača muškog spola i potrošača starije dobi. Što se ... |
| نوع الوثيقة: | article in journal/newspaper |
| وصف الملف: | application/pdf |
| اللغة: | English |
| Relation: | Ekonomski institut, Zagreb.; The Institute of Economics, Zagreb.; https://repozitorij.eizg.hr/islandora/object/eizg:255; https://urn.nsk.hr/urn:nbn:hr:213:468308; https://repozitorij.eizg.hr/islandora/object/eizg:255/datastream/FILE0 |
| الاتاحة: | https://repozitorij.eizg.hr/islandora/object/eizg:255 https://urn.nsk.hr/urn:nbn:hr:213:468308 https://repozitorij.eizg.hr/islandora/object/eizg:255/datastream/FILE0 |
| Rights: | info:eu-repo/semantics/openAccess ; http://rightsstatements.org/vocab/InC/1.0/ |
| رقم الانضمام: | edsbas.E29B3C5F |
| قاعدة البيانات: | BASE |
| الوصف غير متاح. |