التفاصيل البيبلوغرافية
| العنوان: |
The Applied Strategic Model of Organic Profit for Brick-and-Mortar Retailing in India (SOPR-b) |
| المؤلفون: |
H. R. Ganesha, P. S. Aithal |
| المصدر: |
International Journal of Applied Engineering and Management Letters (IJAEML), 6(2), 159-181, (2022-09-23) |
| بيانات النشر: |
Zenodo |
| سنة النشر: |
2022 |
| المجموعة: |
Zenodo |
| مصطلحات موضوعية: |
Retail, Indian Retail, Brick-and-Mortar Retail, Physical Retail, Retail Strategy, Strategic Model, Organic Growth, Organic Profit, Retail Profit, Retail ROI, Customer Repeat Store Visit Intention, Customer Repeat Purchase Intention, Customer Orientation, Organizational Structure, Applied Model, SOPR-b |
| الوصف: |
Purpose: To build an applied strategic model which is suitable for brick-and-mortar (B&M) retailing in India to achieve sustainable and organic profit. Design/Methodology/Approach: Pragmatism research philosophical paradigm; Abductive research approach; Multi-method choice and longitudinal time horizon for data collection; qualitative and quantitative data analysis techniques . Findings/Result: The SOPR-b model has established a statistically significant positive relationship between the share of organic profit; organic growth in customers’ repeat visit/purchase intention; organic customer orientation in the marketing mix and margin of safety; ownership and accountability held by the employees of sales & store operations; sales and stores operation orientation in the organizational structure; organic customer retention orientation in the performance measures and rewards . Originality/Value: The new strategic model developed draws on insights from over 9 empirical studies, 26 qualitative studies, 35 field experiments, evaluation of over 20 million customer-level transactions, and important existing theories, models, and frameworks from multiple disciplines that are pertinent to the Indian context in the accessible literature. Paper Type: Applied Research |
| نوع الوثيقة: |
article in journal/newspaper |
| اللغة: |
English, Old (ca.450-1100) |
| Relation: |
https://doi.org/10.5281/zenodo.7108618; https://doi.org/10.5281/zenodo.7108619; oai:zenodo.org:7108619 |
| DOI: |
10.5281/zenodo.7108619 |
| الاتاحة: |
https://doi.org/10.5281/zenodo.7108619 |
| Rights: |
info:eu-repo/semantics/openAccess ; Creative Commons Attribution 4.0 International ; https://creativecommons.org/licenses/by/4.0/legalcode |
| رقم الانضمام: |
edsbas.DFB13086 |
| قاعدة البيانات: |
BASE |