Dissertation/ Thesis
Istraživanje utjecaja psiholoških cijena na ponašanje potrošača ; Exploring the Impact of Psychological Prices on Consumer Behavior ; Research on the impact of psychological prices on consumer behaviour; Exploring the Impact of Psychological Prices on Consumer Behavior
| العنوان: | Istraživanje utjecaja psiholoških cijena na ponašanje potrošača ; Exploring the Impact of Psychological Prices on Consumer Behavior ; Research on the impact of psychological prices on consumer behaviour; Exploring the Impact of Psychological Prices on Consumer Behavior |
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| المؤلفون: | Filipović, Matija |
| المساهمون: | Benazić, Dragan |
| بيانات النشر: | Sveučilište Jurja Dobrile u Puli. Fakultet ekonomije i turizma "Dr. Mijo Mirković". University of Pula. Faculty of economics and tourism "Dr. Mijo Mirković". |
| سنة النشر: | 2020 |
| مصطلحات موضوعية: | potrošač, ponašanje potrošača, cijene, psihološke cijene, customer, customer's behavior, prices, psihological prices, DRUŠTVENE ZNANOSTI. Ekonomija. Marketing, SOCIAL SCIENCES. Economics. Marketing, manag |
| الوصف: | Ponašanje potrošača temelj je suvremenog poslovanja i odlučivanja. Istraživanjem ovog znanstvenog područja bave se marketinški stručnjaci u procesu upravljanja marektingom i marketinškim spletom. U tom procesu posebnu pažnju daju cijenama, kao najosjetljivijem elementu i generatoru potrošačkog ponašanja. Psihološke cijene jedna su od brojnih vrsti. Na njih drugačije ragiraju racionalni i iracionalni potrošači. Ove cijene omogućuje poduzećima da cijenu učine privlačnijom i potrošače potaknu na kupovinu. Mogući kontra efekti su loša percepcija kvalitete i više cijene. Istraživanjem je potvrđeno da određena skupina potršača pozitivno reagira na psihološke cijene, no to ovisi o obilježjima potrošača, njihovom iskustvu i mogućnostima. Na temelju toga moguće je govoriti o diferenciranoj učinkvitosti psiholoških cijena na poticanje kupovine kod potrošača. ; Customer's behavior is one of the main aspects in contemporary business and deciding. Marketing experts research this scientific field in the context of marketing management and marketing mix management. In this process one of the main elements is price, the mot sensibile element ang the generator of cusmer's behavior. Psihological prices present one of its main types. They effect diferentially on rational and irational customers. This prices can generate te customers's spent and positive behavior. On the other side thay can cause negative perception of quality and higher prices. This research has confirmed that psihological prices affect positive on irational customers, but that is not a rule for those rational. Due that, it can be confirmed that this prices are not universally efficinet in the generating the customer's behavior. ; Consumer behaviour underpins modern business and decision-making. Research in this scientific field is carried out by marketing experts in the process of managing marekting and marketing stimuli. In this process, they pay particular attention to prices, as the most sensitive element and generator of consumer behaviour. Psychological ... |
| نوع الوثيقة: | thesis |
| اللغة: | Croatian |
| Relation: | https://zir.nsk.hr/islandora/object/unipu:6622 |
| الاتاحة: | https://zir.nsk.hr/islandora/object/unipu:6622 |
| Rights: | undefined |
| رقم الانضمام: | edsbas.D21136 |
| قاعدة البيانات: | BASE |
| الوصف غير متاح. |