التفاصيل البيبلوغرافية
| العنوان: |
ENGLISH AND TAGALOG: A STUDY OF CODE SWITCHING IN PHILIPPINE TELEVISION ADVERTISEMENTS |
| المؤلفون: |
Garcia, Dianne Valize |
| المساهمون: |
University of Gothenburg/Department of Languages and Literatures, Göteborgs universitet/Institutionen för språk och litteraturer |
| سنة النشر: |
2021 |
| المجموعة: |
University of Gothenburg: GUPEA (Gothenburg University Publications Electronic Archive) |
| مصطلحات موضوعية: |
Code Switching, Philippine Advertisements, Tagalog, English, Bilingual Advertisements |
| الوصف: |
This paper aims to study the mixing of Tagalog and English in Philippine television advertisements. Specifically, this paper investigates three aspects: the frequency of code-switching, the types of code-switching utilising Poplack’s (1980) classification; and the motivations of code-switching employing Li’s (2000), and Bishop’s (2006) lists. A total of 40 Philippine advertisements compiled during the year 2020 were gathered from YouTube channels. The study shows that 51% of the words were code switched to English. On average, each advertisement has eight code-switching instances, 2.8 words per instance which occur every 4 seconds. Intra-sentential type of code-switching is the most frequent across the advertisement categories. The same data also suggest that code-switching is motivated by various motivations such as euphemism, specificity, bilingual punning, lack of words, language facilitation, style, expression of identity, and making request. |
| نوع الوثيقة: |
text |
| وصف الملف: |
application/pdf |
| اللغة: |
English |
| Relation: |
SPL kandidatuppsats, engelska; SPL 2021-034; http://hdl.handle.net/2077/70016 |
| الاتاحة: |
http://hdl.handle.net/2077/70016 |
| رقم الانضمام: |
edsbas.CF02D664 |
| قاعدة البيانات: |
BASE |