Book
Hold the Line! The Challenge of Being a Premium Brand in the Social Media Era
| العنوان: | Hold the Line! The Challenge of Being a Premium Brand in the Social Media Era |
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| المؤلفون: | Trefzger, Timm F., Baccarella, Christian V., Scheiner, Christian W., Voigt, Kai-Ingo |
| المصدر: | Social Computing and Social Media ; Lecture Notes in Computer Science ; page 461-471 ; ISSN 0302-9743 1611-3349 ; ISBN 9783319399096 9783319399102 |
| بيانات النشر: | Springer International Publishing |
| سنة النشر: | 2016 |
| نوع الوثيقة: | book part |
| اللغة: | unknown |
| ردمك: | 978-3-319-39909-6 978-3-319-39910-2 3-319-39909-8 3-319-39910-1 |
| DOI: | 10.1007/978-3-319-39910-2_43 |
| الاتاحة: | http://dx.doi.org/10.1007/978-3-319-39910-2_43 http://link.springer.com/content/pdf/10.1007/978-3-319-39910-2_43 |
| Rights: | http://www.springer.com/tdm ; http://www.springer.com/tdm |
| رقم الانضمام: | edsbas.C0781394 |
| قاعدة البيانات: | BASE |
| ردمك: | 9783319399096 9783319399102 3319399098 3319399101 |
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| DOI: | 10.1007/978-3-319-39910-2_43 |