Academic Journal
Administration of chemical companies in Medellin with a tendency towards the organization 4.0 ; Administración en empresas químicas de Medellín con tendencia a la organización 4.0
| العنوان: | Administration of chemical companies in Medellin with a tendency towards the organization 4.0 ; Administración en empresas químicas de Medellín con tendencia a la organización 4.0 |
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| المؤلفون: | Juan Santiago Calle Piedrahita, Juan Santiago, Isaza Zapata, Gloria María, Isaza Zapata, Ana Isabel, Portilla Rosero, Byron Enrique, Calle Piedrahita, Juan Santiago |
| المصدر: | Revista Estrategia Organizacional; Vol. 9 No. 1 (2020) ; Revista Estrategia Organizacional; Vol. 9 Núm. 1 (2020) ; Revista Estrategia Organizacional; v. 9 n. 1 (2020) ; 2539-2786 ; 2339-3866 |
| بيانات النشر: | Sello Editorial UNAD |
| سنة النشر: | 2020 |
| المجموعة: | e-Hemeroteca UNAD (Universidad Nacional Abierta) |
| مصطلحات موضوعية: | Management, Organization, Technology, Commerce, Scientific Innovation, Administration, gestión, organización, tecnología, comercio, innovación científica, administración |
| الوصف: | Chemical companies have a focus on sales and not marketing, which has been a reason that makes it difficult to join a 4.0 organization (Li, 2018). The objective of the article is to identify the characteristics of chemical companies in order to adapt to organizations 4.0 from a marketing perspective. Organizations 4.0 are a business model where the behaviors of digital customers participate, which forces a traditional management modification of the traditional marketing administration. The methodology is quantitative; it is develop through a questionnaire with 19 closed and 2 open questions made during the years 2017-2018, where 16 managers of chemical companies in Medellín participated. Analyzed with the MICMAC prospective program. The main findings are oriented to the certification, logistics and consumer management relationships (CMR). That is, 4.0 organizations from chemistry have a commitment to relate the internal to the external. Chemical companies must seek innovation management, data management that becomes information in real time; that is to say, to incorporate tactical and explicit knowledge from an internal and external mobility of the organization with an inter-operability vision. In conclusion, chemical companies to start a 4.0 organization by 2030, linked to sustainable development must understand their customers as if they were an internal part of the company, in addition to establishing transformation actions anchored in the update. The future implications of chemical companies is to relate technology and innovation with an environmental proposal. ; Introducción: Las empresas de químicos tienen un enfoque hacia las ventas y no hacia el mercadeo lo cual ha sido motivo que dificulta para incorporarse en una organización 4.0 (Li, 2018). El objetivo del artículo es identificar las características de las empresas de químicos para lograr adaptarse a las organizaciones 4,0 desde una visión del mercadeo. Las organizaciones 4.0 son un modelo de negocio donde participan los comportamientos de los ... |
| نوع الوثيقة: | article in journal/newspaper |
| وصف الملف: | application/pdf; text/html; text/xml |
| اللغة: | Spanish; Castilian |
| Relation: | https://hemeroteca.unad.edu.co/index.php/revista-estrategica-organizacio/article/view/3641/3842; https://hemeroteca.unad.edu.co/index.php/revista-estrategica-organizacio/article/view/3641/4978; https://hemeroteca.unad.edu.co/index.php/revista-estrategica-organizacio/article/view/3641/3681; https://hemeroteca.unad.edu.co/index.php/revista-estrategica-organizacio/article/view/3641/4979 |
| DOI: | 10.22490/25392786.3641 |
| الاتاحة: | https://hemeroteca.unad.edu.co/index.php/revista-estrategica-organizacio/article/view/3641 https://doi.org/10.22490/25392786.3641 |
| Rights: | Derechos de autor 2020 Revista Estrategia Organizacional ; https://creativecommons.org/licenses/by-nc-sa/4.0 |
| رقم الانضمام: | edsbas.B77EE7E2 |
| قاعدة البيانات: | BASE |
| DOI: | 10.22490/25392786.3641 |
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