التفاصيل البيبلوغرافية
| العنوان: |
The Chance of Winning Election Impacts on Social Media Strategy |
| المؤلفون: |
Murayama, Taichi, Matsui, Akira, Miyazaki, Kunihiro, Matsubara, Yasuko, Sakurai, Yasushi |
| المصدر: |
Proceedings of the International AAAI Conference on Web and Social Media; Vol. 17 (2023): Proceedings of the Seventeenth International AAAI Conference on Web and Social Media; 674-685 ; 2334-0770 ; 2162-3449 |
| بيانات النشر: |
Association for the Advancement of Artificial Intelligence |
| سنة النشر: |
2023 |
| المجموعة: |
Association for the Advancement of Artificial Intelligence: AAAI Publications |
| مصطلحات موضوعية: |
Qualitative and quantitative studies of social media, Social media usage on mobile devices, location, human mobility, and behavior, Measuring predictability of real world phenomena based on social media, e.g., spanning politics, finance, and health |
| الوصف: |
Social media has been a paramount arena for election campaigns for political actors. While many studies have been paying attention to the political campaigns related to partisanship, politicians also can conduct different campaigns according to their chances of winning. Leading candidates, for example, do not behave the same as fringe candidates in their elections, and vice versa. We, however, know little about this difference in social media political campaign strategies according to their odds in elections. We tackle this problem by analyzing candidates' tweets in terms of users, topics, and sentiment of replies. Our study finds that, as their chances of winning increase, candidates narrow the targets they communicate with, from people in general to the electrical districts and specific persons (verified accounts or accounts with many followers). Our study brings new insights into the candidates' campaign strategies through the analysis based on the novel perspective of the candidate's electoral situation. |
| نوع الوثيقة: |
article in journal/newspaper |
| وصف الملف: |
application/pdf |
| اللغة: |
English |
| Relation: |
https://ojs.aaai.org/index.php/ICWSM/article/view/22178/21957; https://ojs.aaai.org/index.php/ICWSM/article/view/22178 |
| الاتاحة: |
https://ojs.aaai.org/index.php/ICWSM/article/view/22178 |
| Rights: |
Copyright (c) 2023 Association for the Advancement of Artificial Intelligence |
| رقم الانضمام: |
edsbas.AE68B0EC |
| قاعدة البيانات: |
BASE |