Book
Product Endorsement by Opinion Leaders: The Case of YouTube Community
| العنوان: | Product Endorsement by Opinion Leaders: The Case of YouTube Community |
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| المؤلفون: | Weinlich, Petr, Semerádová, Tereza |
| المصدر: | Contributions to Management Science ; Achieving Business Competitiveness in a Digital Environment ; page 207-239 ; ISSN 1431-1941 2197-716X ; ISBN 9783030931308 9783030931315 |
| بيانات النشر: | Springer International Publishing |
| سنة النشر: | 2022 |
| نوع الوثيقة: | book part |
| اللغة: | unknown |
| ردمك: | 978-3-030-93130-8 978-3-030-93131-5 3-030-93130-7 3-030-93131-5 |
| DOI: | 10.1007/978-3-030-93131-5_8 |
| الاتاحة: | http://dx.doi.org/10.1007/978-3-030-93131-5_8 https://link.springer.com/content/pdf/10.1007/978-3-030-93131-5_8 |
| Rights: | https://www.springer.com/tdm ; https://www.springer.com/tdm ; https://www.springernature.com/gp/researchers/text-and-data-mining ; https://www.springernature.com/gp/researchers/text-and-data-mining |
| رقم الانضمام: | edsbas.ACF98F9A |
| قاعدة البيانات: | BASE |
| ردمك: | 9783030931308 9783030931315 3030931307 3030931315 |
|---|---|
| DOI: | 10.1007/978-3-030-93131-5_8 |