Academic Journal
Museum visitors' heterogeneity and experience processing
| العنوان: | Museum visitors' heterogeneity and experience processing |
|---|---|
| المؤلفون: | Ruiz Alba, José Luís, Nazarian, Alireza, Rodríguez Molina, Miguel Ángel, Andreu, Luisa |
| المصدر: | Ruiz Alba, José Luís Nazarian, Alireza Rodríguez Molina, Miguel Ángel Andreu, Luisa 2019 Museum visitors' heterogeneity and experience processing International Journal Of Hospitality Management 78 131 141 |
| بيانات النشر: | Elsevier BV |
| سنة النشر: | 2023 |
| المجموعة: | Universitat de València: Roderic - Repositorio de contenido libre |
| مصطلحات موضوعية: | turisme, UNESCO::CIENCIAS ECONÓMICAS |
| الوصف: | This research examines the relationships between affective and cognitive antecedents and consequences of sa tisfaction under a market heterogeneity approach. It includes co-creation of preparatory activities. The sample consisted of 276 museum visitors in London. Two analysis have been conducted: structural equation model and latent class path analysis. The paper contributes to the development of a theoretical framework for further understanding of service experience in which co-creation plays an important role. Two segments were identified: 1) emotional (with lower degree of co-creation, equally distributed by age and nationality); 2) rational (higher degree of co-creation, younger and domestic visitors). Our research shows significant differences between the two segments regarding variables such as satisfaction, loyalty, service experience, emotion, positive dis confirmation and willingness to pay more |
| نوع الوثيقة: | article in journal/newspaper |
| وصف الملف: | application/pdf |
| اللغة: | English |
| تدمد: | 0278-4319 |
| Relation: | International Journal Of Hospitality Management, 2019, vol. 78, p. 131-141; Ruiz-Alba, J. L., Nazarian, A., Rodríguez-Molina, M. A., & Andreu, L. (2019). Museum visitors’ heterogeneity and experience processing. En International Journal of Hospitality Management (Vol. 78, pp. 131-141). Elsevier BV. https://doi.org/10.1016/j.ijhm.2018.12.004; https://hdl.handle.net/10550/91836; 136779 |
| DOI: | 10.1016/j.ijhm.2018.12.004 |
| الاتاحة: | https://hdl.handle.net/10550/91836 https://doi.org/10.1016/j.ijhm.2018.12.004 |
| Rights: | open access |
| رقم الانضمام: | edsbas.AA20CD3A |
| قاعدة البيانات: | BASE |
| تدمد: | 02784319 |
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| DOI: | 10.1016/j.ijhm.2018.12.004 |