Academic Journal
Viewer, Co‑creator or Artist? Changes in the Mass Media Audience Behaviour under the Influence of Social Media and Big Data
| العنوان: | Viewer, Co‑creator or Artist? Changes in the Mass Media Audience Behaviour under the Influence of Social Media and Big Data |
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| المؤلفون: | Franek, Krzysztof |
| المصدر: | Education of Economists and Managers; Vol 50 No 4 (2018): Education of Economists and Managers. Problems. Innovations. Projects.; 113-125 ; Edukacja Ekonomistów i Menedżerów; Tom 50 Nr 4 (2018): Edukacja Ekonomistów i Menedżerów. Problemy. Innowacje. Projekty.; 113-125 ; 1734-087X |
| بيانات النشر: | Kolegium Nauk o Przedsiębiorstwie Szkoły Głównej Handlowej w Warszawie |
| سنة النشر: | 2018 |
| مصطلحات موضوعية: | internet, mass media, web 2.0, social media, big data, user‑created content, user‑generated content |
| الوصف: | The article deals with the issue of the influence of the evolution of contemporary mass media on the behaviour of their recipients and creators. Former passive viewers – consumers of content now have an opportunity to become much more closely involved in the media message and become its active co‑creators thanks to various forms of interactive interpersonal communication. The aim of the paper is to analyse the opportunities and threats resulting from these processes, with a particular emphasis on the role of humans in creating and filtering the growing collections of content available in digital mass media. |
| نوع الوثيقة: | article in journal/newspaper |
| وصف الملف: | application/pdf |
| اللغة: | English |
| Relation: | https://econjournals.sgh.waw.pl/EEiM/article/view/1282/1135; https://econjournals.sgh.waw.pl/EEiM/article/view/1282 |
| DOI: | 10.5604/01.3001.0013.0631 |
| الاتاحة: | https://econjournals.sgh.waw.pl/EEiM/article/view/1282 https://doi.org/10.5604/01.3001.0013.0631 |
| رقم الانضمام: | edsbas.A8C4B921 |
| قاعدة البيانات: | BASE |
| DOI: | 10.5604/01.3001.0013.0631 |
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