Book
Measuring Consumer-Based Brand Authenticity
| العنوان: | Measuring Consumer-Based Brand Authenticity |
|---|---|
| المؤلفون: | Napoli, Julie, Dickinson, Sonia J., Beverland, Michael B., Farrelly, Francis |
| المصدر: | Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing ; Developments in Marketing Science: Proceedings of the Academy of Marketing Science ; page 521-521 ; ISSN 2363-6165 2363-6173 ; ISBN 9783319241821 9783319241845 |
| بيانات النشر: | Springer International Publishing |
| سنة النشر: | 2015 |
| نوع الوثيقة: | book part |
| اللغة: | unknown |
| ردمك: | 978-3-319-24182-1 978-3-319-24184-5 3-319-24182-6 3-319-24184-2 |
| DOI: | 10.1007/978-3-319-24184-5_131 |
| الاتاحة: | http://dx.doi.org/10.1007/978-3-319-24184-5_131 http://link.springer.com/content/pdf/10.1007/978-3-319-24184-5_131 |
| Rights: | http://www.springer.com/tdm ; http://www.springer.com/tdm |
| رقم الانضمام: | edsbas.A43D1752 |
| قاعدة البيانات: | BASE |
| ردمك: | 9783319241821 9783319241845 3319241826 3319241842 |
|---|---|
| DOI: | 10.1007/978-3-319-24184-5_131 |