Academic Journal
ORIENTAÇÃO EMPREENDEDORA E DESEMPENHO ORGANIZACIONAL: UMA PERSPECTIVA SUSTENTÁVEL PARA EMPRESAS CERTIFICADAS COM O SELO SOCIAL
| العنوان: | ORIENTAÇÃO EMPREENDEDORA E DESEMPENHO ORGANIZACIONAL: UMA PERSPECTIVA SUSTENTÁVEL PARA EMPRESAS CERTIFICADAS COM O SELO SOCIAL |
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| المؤلفون: | de Melo, Robson Juscelino, Lizote, Suzete Antonieta, Teston, Sayonara de Fátima, Zawadski, Patrick |
| المصدر: | BASE - Revista de Administração e Contabilidade da Unisinos; Vol. 21 No. 3 (2024): Jul-Set ; BASE - Revista de Administração e Contabilidade da Unisinos; v. 21 n. 3 (2024): Jul-Set ; 1984-8196 |
| بيانات النشر: | Universidade do Vale do Rio dos Sinos |
| سنة النشر: | 2024 |
| المجموعة: | Unisinos (Universidade do Vale do Rio dos Sinos): SEER Unisinos |
| مصطلحات موضوعية: | Orientação empreendedora, Desempenho orgaanizacional, Selo socia, Orientación Emprendedora, Desempeño de la organización, Sello social, Entrepreneurial Orientation, Organizational Performance, Social seal |
| الوصف: | Business requirements, especially about sustainable development, form a scenario in which sustainable practices have started to be implemented in the projects of an increasing number of companies. Entrepreneurial orientation, in turn, assists in the strategic decision process in which managers define organizational purposes in the search for differentiation and competitive advantage. In this scenario, this study evaluated the relationship between entrepreneurial orientation and organizational performance in the perception of managers of companies certified in the Itajaí/SC social seal program. For a quantitative and descriptive analysis, the method was a survey. Data were analyzed using univariate and multivariate techniques. The results showed that organizational performance confirmed all hypotheses except for the competitive aggressiveness dimension. The correlations of organizational performance with entrepreneurial orientation and the dimensions of proactivity, risk-taking and autonomy showed greater strength and with innovativeness the least strength, which characterized the multidimensional nature of the entrepreneurial orientation construct. The research can help managers improve the strategic management of companies and contribute to the advancement of studies in the field of entrepreneurship. The relevance of this work is linked to the fundamental role that the social seal plays in the responsibility and sustainability of organizations, as well as its importance as an instrument of differentiation and creation of competitive advantage. ; Las exigencias empresariales, especialmente en materia de desarrollo sostenible, configuran un escenario en el que se han comenzado a implementar prácticas sostenibles en los proyectos de un número cada vez mayor de empresas. La orientación empresarial, a su vez, ayuda en el proceso de decisión estratégica en el que los gerentes definen los propósitos organizacionales en la búsqueda de diferenciación y ventaja competitiva. En ese escenario, este estudio evaluó la ... |
| نوع الوثيقة: | article in journal/newspaper |
| وصف الملف: | application/pdf |
| اللغة: | Portuguese |
| Relation: | https://revistas.unisinos.br/index.php/base/article/view/27064/60750108; https://revistas.unisinos.br/index.php/base/article/view/27064 |
| DOI: | 10.4013/base.2024.213.06 |
| الاتاحة: | https://revistas.unisinos.br/index.php/base/article/view/27064 https://doi.org/10.4013/base.2024.213.06 |
| Rights: | Copyright (c) 2024 BASE - Revista de Administração e Contabilidade da Unisinos |
| رقم الانضمام: | edsbas.9DD2EAC7 |
| قاعدة البيانات: | BASE |
| DOI: | 10.4013/base.2024.213.06 |
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