Dissertation/ Thesis
중고거래 플랫폼에서의 사용정보가 소비자의 패션제품 태도에 미치는 영향 ; The Effect of Usage Information on Consumer attitude toward Second-hand Fashion Products
| العنوان: | 중고거래 플랫폼에서의 사용정보가 소비자의 패션제품 태도에 미치는 영향 ; The Effect of Usage Information on Consumer attitude toward Second-hand Fashion Products |
|---|---|
| المؤلفون: | 김린아 |
| المساهمون: | 추호정, Rin ah Kim, 생활과학대학 의류학과 |
| بيانات النشر: | 서울대학교 대학원 |
| سنة النشر: | 2022 |
| المجموعة: | Seoul National University: S-Space |
| مصطلحات موضوعية: | 온라인 C2C 중고거래, 중고패션제품, 사용정보, 지각된 위험, 유사성 |
| Time: | 646 |
| الوصف: | 학위논문(석사) -- 서울대학교대학원 : 생활과학대학 의류학과, 2022.2. 추호정. ; Online C2C platforms for second-hand goods have experienced dramatic growth since the outbreak of COVID-19. MZ generation who values experience rather than ownership has propelled the second-hand market, in particular, for fashion products. As the second-hand market grows, the role of sellers is becoming crucial to alleviate consumers' perception of risk. Sellers can provide unique information that implies the use of the product. From a consumer's point of view, such usage information can be considered important in purchasing used products. However, most second-hand market studies have focused on changes in its distribution channel and motivations for second-hand shopping. Few studies have investigated the effect of usage, focusing on the negative effects of usage on consumers' attitudes. Only one study has shed light on the positive role of usage information. Based on previous research, this study examines how the usage information of second-hand products influences consumer attitude toward fashion product and identifies the perceived risks as mediators. In addition, the study determines whether the similarity moderates the relationship between usage information and consumer attitude toward the used fashion product. Before the main research, a pilot study was conducted using 4,600 data from C2C second-hand platform. The results show that the product status appeared the most frequently, and the number of uses had a positive effect on consumer attitude. Based on the results, usage information was manipulated to create a stimulus for a survey. The survey was conducted to clarify the research question targeting male and female consumers of the MZ generation aged 18 to 34 who had experienced online C2C second-hand shopping. Of the 227 responses collected, 185 data were used for the final analysis. All data were statistically analyzed using SPSS 25.0, and the results are as follows. First, the main effect of usage information on seller risk was identified, and the ... |
| نوع الوثيقة: | doctoral or postdoctoral thesis |
| وصف الملف: | xii, 112 |
| اللغة: | Korean |
| ردمك: | 978-0-00-000000-2 0-00-000000-0 |
| Relation: | 000000170364; https://hdl.handle.net/10371/183512; https://dcollection.snu.ac.kr/common/orgView/000000170364; I804:11032-000000170364; 000000000047▲000000000054▲000000170364▲ |
| الاتاحة: | https://hdl.handle.net/10371/183512 https://dcollection.snu.ac.kr/common/orgView/000000170364 |
| رقم الانضمام: | edsbas.9A92FE5C |
| قاعدة البيانات: | BASE |
| ردمك: | 9780000000002 0000000000 |
|---|