التفاصيل البيبلوغرافية
| العنوان: |
Do e-services and promotion affect customer loyalty? |
| المؤلفون: |
Meitiana, Meitiana, Tuwuh Sembhodo, Abimanyu |
| المصدر: |
Jurnal Inovasi Ekonomi; Vol. 7 No. 01 (2022): April; 13-24 ; 2477-4804 |
| بيانات النشر: |
Center for Economics, Business and Entrepreneurship Development Faculty of Economics and Business, Universitas Muhammadiyah Malang |
| سنة النشر: |
2022 |
| المجموعة: |
UMM Scientific Journals (University of Muhammadiyah Malang) |
| مصطلحات موضوعية: |
Quality of electronic services, sales promotion, customer satisfaction, customer loyalty |
| الوصف: |
This study aims to determine the effect of the quality of electronic services and sales promotion on customer satisfaction and loyalty, either directly or indirectly, where customer satisfaction is an intervening variable. This research is explanatory research with 96 respondents. Determination of the sample using non-probability sampling technique and applying structural equation modeling for analysis. The results of the study show that the quality of electronic services has a positive and significant effect on customer satisfaction; electronic services have no significant impact on loyalty; sales promotion has a positive and significant impact on customer satisfaction; sales promotion has a negative and significant effect on customer loyalty; customer satisfaction has a positive and significant impact on customer loyalty; the quality of electronic services has a positive and significant impact on customer loyalty through customer satisfaction. Sales promotion has a positive and significant effect on customer loyalty through customer satisfaction. |
| نوع الوثيقة: |
article in journal/newspaper |
| وصف الملف: |
application/pdf |
| اللغة: |
English |
| Relation: |
https://ejournal.umm.ac.id/index.php/JIKO/article/view/19920/10322; https://ejournal.umm.ac.id/index.php/JIKO/article/view/19920 |
| الاتاحة: |
https://ejournal.umm.ac.id/index.php/JIKO/article/view/19920 |
| Rights: |
Copyright (c) 2022 Meitiana Meitiana, Abimanyu Tuwuh Sembhodo ; https://creativecommons.org/licenses/by-sa/4.0 |
| رقم الانضمام: |
edsbas.9000D7EE |
| قاعدة البيانات: |
BASE |