Academic Journal
How do mobile app users react to embedded advertising? A perspective from psychological reactance theory
| العنوان: | How do mobile app users react to embedded advertising? A perspective from psychological reactance theory |
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| المؤلفون: | Wong, Kit Hong, Chang, Hsin Hsin, Lin, You-Hung, Lin, Szu Yu |
| المصدر: | Behaviour & Information Technology ; page 1-18 ; ISSN 0144-929X 1362-3001 |
| بيانات النشر: | Informa UK Limited |
| سنة النشر: | 2024 |
| نوع الوثيقة: | article in journal/newspaper |
| اللغة: | English |
| DOI: | 10.1080/0144929x.2024.2359644 |
| DOI: | 10.1080/0144929X.2024.2359644 |
| الاتاحة: | http://dx.doi.org/10.1080/0144929x.2024.2359644 https://www.tandfonline.com/doi/pdf/10.1080/0144929X.2024.2359644 |
| رقم الانضمام: | edsbas.87579FA8 |
| قاعدة البيانات: | BASE |
| DOI: | 10.1080/0144929x.2024.2359644 |
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