Academic Journal
How Affirmational versus Negational Identification Frames Influence Uniqueness-Seeking Behavior ; AFFIRMATIONAL VERSUS NEGATIONAL IDENTIFICATION
| العنوان: | How Affirmational versus Negational Identification Frames Influence Uniqueness-Seeking Behavior ; AFFIRMATIONAL VERSUS NEGATIONAL IDENTIFICATION |
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| المؤلفون: | Jin, Liyin, He, Yanqun, Zou, Deqiang, Xu, Qian |
| المساهمون: | National Natural Science Foundation of China, National Social Science Foundation of China, Shanghai Pujiang Talent Program |
| المصدر: | Psychology & Marketing ; volume 30, issue 10, page 891-902 ; ISSN 0742-6046 |
| بيانات النشر: | Wiley |
| سنة النشر: | 2013 |
| المجموعة: | Wiley Online Library (Open Access Articles via Crossref) |
| نوع الوثيقة: | article in journal/newspaper |
| اللغة: | English |
| DOI: | 10.1002/mar.20653 |
| DOI: | 10.1002/mar.20653/fullpdf |
| الاتاحة: | http://dx.doi.org/10.1002/mar.20653 https://api.wiley.com/onlinelibrary/tdm/v1/articles/10.1002%2Fmar.20653 http://onlinelibrary.wiley.com/wol1/doi/10.1002/mar.20653/fullpdf |
| Rights: | http://doi.wiley.com/10.1002/tdm_license_1.1 ; http://onlinelibrary.wiley.com/termsAndConditions#vor |
| رقم الانضمام: | edsbas.82B6E7D2 |
| قاعدة البيانات: | BASE |
| DOI: | 10.1002/mar.20653 |
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