Academic Journal
Customer Satisfaction and Willingness to Pay More: Mediating Effects of Perceived Herbal Quality and Brand Trust in Ghana
| العنوان: | Customer Satisfaction and Willingness to Pay More: Mediating Effects of Perceived Herbal Quality and Brand Trust in Ghana |
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| المؤلفون: | Oppong, Peter Kwasi, Ansah, Wilberforce Owusu, Owusu, Joseph |
| المصدر: | J. of Business and Management ; volume 29, issue 1, page 57-79 ; ISSN 1535-668X 1535-668X |
| بيانات النشر: | Inderscience Publishers |
| سنة النشر: | 2023 |
| نوع الوثيقة: | article in journal/newspaper |
| اللغة: | English |
| DOI: | 10.1504/jbm.2023.141303 |
| DOI: | 10.1504/JBM.2023.141303 |
| الاتاحة: | http://dx.doi.org/10.1504/jbm.2023.141303 http://www.inderscienceonline.com/doi/full/10.1504/JBM.2023.141303 |
| رقم الانضمام: | edsbas.82B54354 |
| قاعدة البيانات: | BASE |
| DOI: | 10.1504/jbm.2023.141303 |
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