Conference
Customers’ QR Code Usage Barriers in a Brick-and-Mortar Store : A Qualitative Study
| العنوان: | Customers’ QR Code Usage Barriers in a Brick-and-Mortar Store : A Qualitative Study |
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| المؤلفون: | Paananen, Tiina, Holkkola, Matilda, Makkonen, Markus, Frank, Lauri, Kemppainen, Tiina |
| المساهمون: | Pucihar, Andreja, Kljajić Borštnar, Mirjana, Bons, Roger, Ongena, Guido, Heikkilä, Marikka, Vidmar, Doroteja |
| بيانات النشر: | University of Maribor |
| سنة النشر: | 2023 |
| المجموعة: | JYX - Jyväskylä University Digital Archive / Jyväskylän yliopiston julkaisuarkisto |
| مصطلحات موضوعية: | QR codes, omnichannel, channel, retail, customer perspective, commerce, QR code, barriers, usage barrier, brick-and-mortar store, B&M, Finland, digitaalinen markkinointi, QR-koodit, asiakaskokemus, monikanavaisuus, vaateliikkeet, verkkokauppa, kivijalkaliikkeet, vähittäiskauppa |
| الوصف: | The purpose of this study is to explore the factors that hinder customers from utilizing QR codes when they visit brick-and-mortar (B&M) stores. The research was conducted at a Finnish fashion retailer, where three types of QR codes were displayed for customers to use. In order to identify the barriers that customers face, two different sets of data were collected and analyzed: open-ended survey data (n = 101) and interview data (n = 16). The findings showed two main categories of barriers,customer and company related, with seven sub-barriers. The customer-related barriers included lack of interest in QR codes, user-related usage issues, desire for a device-free B&M store, and dislike toward QR codes. The company-related barriers included unnoticeable QR codes in the B&M store, service personnel in the B&M store, and QR code-related technical problems. ; peerReviewed |
| نوع الوثيقة: | conference object report |
| وصف الملف: | application/pdf; 171-188; fulltext |
| اللغة: | English |
| ردمك: | 978-961-286-751-5 961-286-751-8 |
| Relation: | 36th Bled eConference : Digital Economy and Society : The Balancing Act for Digital Innovation in Times of Instability; https://press.um.si/index.php/ump/catalog/book/786; Bled eConference; 206/31/2020; Business Finland; CONVID_183934822 |
| الاتاحة: | http://urn.fi/URN:NBN:fi:jyu-202307114492 |
| Rights: | CC BY 4.0 ; © University of Maribor, University Press ; openAccess ; https://creativecommons.org/licenses/by/4.0/ |
| رقم الانضمام: | edsbas.811EF4F5 |
| قاعدة البيانات: | BASE |
| ردمك: | 9789612867515 9612867518 |
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