التفاصيل البيبلوغرافية
| العنوان: |
A motivation-based typology of triathletes |
| المؤلفون: |
Kruger, Martinette, Myburgh, Esmarie, Saayman, Melville |
| المساهمون: |
13018493 - Kruger, Martinette, 21704724 - Myburgh, Esmarie, 10201424 - Saayman, Melville |
| بيانات النشر: |
SA Association for Movement & Leisure Science |
| سنة النشر: |
2014 |
| مصطلحات موضوعية: |
Triathlons, Market segmentation, Factor analysis, Clustering, Motivation, Sport tourism, Ironman South Africa, socio, manag |
| الوصف: |
Ironman South Africa is the only Ironman on the African continent which takes place every April in Nelson Mandela Bay (Eastern Cape Province), with nearly 2 000 athletes participating. The purpose of this research was to use reasons for participation (motivation) to identify different market segments of triathletes participating in Ironman South Africa. A survey was conducted during registration of the event in 2013 and a total of 425 questionnaires were administered. A factor analysis found that triathletes were motivated by seven motivational factors including: challenge; inner vie; health and fitness; intrinsic achievement and control; event novelty; group affiliation and socialisation; and, lastly, respect and risk. Based on these motives, three distinct clusters of triathlon participants were identified: Devotees; Enthusiasts; and Aspirationals. Although these participants have different motives, there are only significant differences in age and no other socio-demographic characteristics. This research narrowed the gap in current research related to triathlons and triathletes in the country, which is currently non-existent. The results show distinct segments of different athletes that can aid organisers and destinations to create products and services that complement the participants’ motives. This can ultimately lead to a more competitive and sustainable event. |
| نوع الوثيقة: |
article in journal/newspaper |
| اللغة: |
English |
| Relation: |
http://hdl.handle.net/10394/19696 |
| الاتاحة: |
http://hdl.handle.net/10394/19696 |
| Rights: |
undefined |
| رقم الانضمام: |
edsbas.78729924 |
| قاعدة البيانات: |
BASE |