Academic Journal
Effects of packaging design on sensory liking and willingness to purchase: A study using novel chocolate packaging
| العنوان: | Effects of packaging design on sensory liking and willingness to purchase: A study using novel chocolate packaging |
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| المؤلفون: | Gunaratne, NM, Fuentes, S, Gunaratne, TM, Torrico, Damir, Francis, C, Ashman, H, Gonzalez Viejo, C, Dunshea, FR |
| بيانات النشر: | Elsevier |
| سنة النشر: | 2019 |
| المجموعة: | Lincoln University (New Zealand): Lincoln U Research Archive |
| مصطلحات موضوعية: | food science, psychology, ANZSRC::090804 Food Packaging, Preservation and Safety, ANZSRC::0908 Food Sciences |
| جغرافية الموضوع: | England |
| الوصف: | Packaging is the first impression consumers have of food products which determines likelihood of purchasing. Therefore, the objective of this study was to evaluate the effect of chocolate packaging design on sensory liking and willingness to purchase (WTP) of consumers (n = 75) under three conditions:(1) blind [product], (2) packaging, and (3) informed [product and packaging]. The same chocolate tasted in (1) was wrapped in six different packaging concepts (bold, fun, every day, special, healthy, premium) developed based on TNS NeedScope™ model for (3). There were significant differences in liking towards taste based on packaging. Liking scores for (3) reduced when expectations created by packaging were not met. Regression analysis explained, taste had strongest association (r = 0.73) towards WTP. Cochran's Q and McNemar tests showed significant differences in frequencies of emotion-based terms between packaging and informed conditions. These findings can be used in product design to evaluate product attributes by enhancing emotional attachment towards chocolate. |
| نوع الوثيقة: | article in journal/newspaper |
| وصف الملف: | 9 pages; Electronic-eCollection |
| اللغة: | English |
| تدمد: | 2405-8440 |
| Relation: | The original publication is available from Elsevier - https://doi.org/10.1016/j.heliyon.2019.e01696 - http://dx.doi.org/10.1016/j.heliyon.2019.e01696; Heliyon; https://doi.org/10.1016/j.heliyon.2019.e01696; S2405-8440(19)31292-7; https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=elements_prod&SrcAuth=WosAPI&KeyUT=WOS:000473818300072&DestLinkType=FullRecord&DestApp=WOS_CPL; Gunaratne et al. (2019). Effects of packaging design on sensory liking and willingness to purchase: A study using novel chocolate packaging. Heliyon, 5(6), e01696. doi:10.1016/j.heliyon.2019.e01696; IG5BK (isidoc); 31198862 (pubmed); https://hdl.handle.net/10182/10914 |
| DOI: | 10.1016/j.heliyon.2019.e01696 |
| الاتاحة: | https://hdl.handle.net/10182/10914 https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=elements_prod&SrcAuth=WosAPI&KeyUT=WOS:000473818300072&DestLinkType=FullRecord&DestApp=WOS_CPL https://doi.org/10.1016/j.heliyon.2019.e01696 |
| Rights: | © 2019 Published by Elsevier Ltd. ; Attribution-NonCommercial-NoDerivatives ; https://creativecommons.org/licenses/by-nc-nd/4.0/ |
| رقم الانضمام: | edsbas.778C5D5 |
| قاعدة البيانات: | BASE |
Full Text Finder | تدمد: | 24058440 |
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| DOI: | 10.1016/j.heliyon.2019.e01696 |