Academic Journal
Role of Perceived Authenticity in Souvenir Buying Decisions among Tourists in Bandar Hilir Melaka
| العنوان: | Role of Perceived Authenticity in Souvenir Buying Decisions among Tourists in Bandar Hilir Melaka |
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| المؤلفون: | Ahmat Amin, Siti Mahera, Parid, Dziela Muhamad, Adenan, Hartini, 4Dina Syamilah Zaid, Dina Syamilah Zaid |
| المصدر: | Information Management and Business Review; Vol 16 No 4(I) (2024); 34-41 ; 2220-3796 ; 10.22610/imbr.v16i4(I) |
| بيانات النشر: | AMH International |
| سنة النشر: | 2024 |
| مصطلحات موضوعية: | Perceived Authenticity, Souvenir Buying Decisions, Theory of Planned Behavior, Cultural Tourism, Bandar Hilir Melaka, Consumer Behavior |
| الوصف: | This study looks into the influence of perceived authenticity in tourists' souvenir purchasing selections in Bandar Hilir, Melaka, a UNESCO World legacy site known for its rich cultural legacy. The purpose of the study is to comprehend how visitors' attitudes, subjective norms, and sense of behavioral control are influenced by their perception of authenticity and how this affects their purchasing decisions. Grounded on the Theory of Planned Behavior (TPB), the study utilizes a quantitative method, utilizing a structured questionnaire to collect data from both domestic and international tourists visiting Bandar Hilir. This research contributes to the body of knowledge on consumer behavior in the context of cultural tourism by shedding light on the cognitive processes underlying the purchasing behavior of visitors. The results are also likely to have practical consequences for local artists and marketers. |
| نوع الوثيقة: | article in journal/newspaper |
| وصف الملف: | application/pdf |
| اللغة: | English |
| Relation: | https://ojs.amhinternational.com/index.php/imbr/article/view/4254/2866; https://ojs.amhinternational.com/index.php/imbr/article/view/4254 |
| DOI: | 10.22610/imbr.v16i4(I).4254 |
| الاتاحة: | https://ojs.amhinternational.com/index.php/imbr/article/view/4254 https://doi.org/10.22610/imbr.v16i4(I).4254 |
| Rights: | Copyright (c) 2024 Siti Mahera Ahmat Amin, Dziela Muhamad Parid, Hartini Adenan, Dina Syamilah Zaid 4Dina Syamilah Zaid ; http://creativecommons.org/licenses/by/4.0 |
| رقم الانضمام: | edsbas.69D68F9D |
| قاعدة البيانات: | BASE |
| DOI: | 10.22610/imbr.v16i4(I).4254 |
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