Academic Journal
Understanding Online Impulsive Purchase Intention: The Role of Extrinsic Product Cues
| العنوان: | Understanding Online Impulsive Purchase Intention: The Role of Extrinsic Product Cues |
|---|---|
| المؤلفون: | Wu, Ya-Ling, Shih, Ying-Wei, Hsiung, Chun-Yu |
| المصدر: | AMCIS 2017 Proceedings |
| بيانات النشر: | AIS Electronic Library (AISeL) |
| سنة النشر: | 2017 |
| المجموعة: | Association for Information Systems Research: AIS Electronic Library (AISeL) |
| الوصف: | How do consumers assess product quality when confronted with multiple cues? This study examines the dissimilar use of product information cues in product evaluations of Web sites. The cue diagnosticity framework is then used to assess the effects of antecedents - engagement, risk, and positive and negative emotions - on consumer cognitive processing and online impulsive purchase. Therefore, four experiments were designed to test the effects of extrinsic cues—ranking and sales—on consumers’ purchase intention. Data collected from 160 customers provide strong support for the research model. The implications of the findings are discussed along with directions for future research. |
| نوع الوثيقة: | text |
| وصف الملف: | application/pdf |
| اللغة: | unknown |
| Relation: | https://aisel.aisnet.org/amcis2017/eBusiness/Presentations/10; https://aisel.aisnet.org/context/amcis2017/article/1144/viewcontent/amcis_0194_2017_File001.pdf |
| الاتاحة: | https://aisel.aisnet.org/amcis2017/eBusiness/Presentations/10 https://aisel.aisnet.org/context/amcis2017/article/1144/viewcontent/amcis_0194_2017_File001.pdf |
| رقم الانضمام: | edsbas.69CB9D30 |
| قاعدة البيانات: | BASE |
| الوصف غير متاح. |