التفاصيل البيبلوغرافية
| العنوان: |
La creatividad vernácula en la era digital: enseñanza de la comunicación publicitaria en entornos conectivos |
| المؤلفون: |
Fernández Castrillo, Carolina, Rogel del Hoyo, Carla |
| المصدر: |
Icono14, ISSN 1697-8293, Vol. 20, Nº 1, 2022 (Ejemplar dedicado a: Niños y jóvenes ante los dispositivos: Nuevos fenómenos comunicativos y nuevos creadores de producto) |
| سنة النشر: |
2022 |
| المجموعة: |
Dialnet - Portada de revistas (Universidad de La Rioja) |
| مصطلحات موضوعية: |
Apropiación, contenidos generados por usuarios, creatividad vernácula, foundfootage, mash-up, pensamiento lateral, Appropriation, found footage, lateral thinking, user generated content, vernacular creativity, Apropriação |
| الوصف: |
This research comes about in response to the demand of centennial and millennial students for new methods to develop creativity through use of new technologies. This paper considers the need to incorporate appropriation as an educational strategy to promote the creative competence in the digital age. The main goal of this work is to promote new didactic methods that allow the integration of social and technological dynamics that determine online daily interactions. The mash-up has been adopted as the main tool to carry out a methodological proposal of teaching innovation in the academic context of Advertising Communication studies. The construction of the model called lateral visual thinking constitutes a revision of the design thinking based on two distinctive characteristics: vernacular creativity and the practice of lateral thinking through the recombination of materials of diverse origin and authorship in the World Wide Web. ; Esta pesquisa surge em resposta à procura dos alunos centennials . milllenials, de disporem de novas fórmulas para o desenvolvimento da criatividade através do uso das novas tecnologias. O artigo levanta a necessidade de integrar o apropriacionismo como estratégia educacional para promover a concorrência criativa na era digital. O objetivo principal do trabalho consiste em promover novas fórmulas didáticas que permitam a integração das dinâmicas sócio tecnológicas que, por sua vez, marcam as interações do dia-a-dia na Internet. O mash-up foi adotado como a principal ferramenta para a realização de uma proposta metodológica de inovação para o ensino nos estudos de comunicação publicitária no âmbito académico. A construção do modelo chamado lateral visual thinking envolve uma revisão do design thinking a partir de duas características distintas dos processos de comunicação de hoje: a criatividade vernacular e a prática do pensamento lateral, por meio da recombinação de materiais de diferentes origens e autorias na World Wide Web. ; Esta investigación surge en respuesta a la demanda por ... |
| نوع الوثيقة: |
article in journal/newspaper |
| وصف الملف: |
application/pdf |
| اللغة: |
Spanish; Castilian |
| Relation: |
https://dialnet.unirioja.es/servlet/oaiart?codigo=8217302; (Revista) ISSN 1697-8293 |
| الاتاحة: |
https://dialnet.unirioja.es/servlet/oaiart?codigo=8217302 |
| Rights: |
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| رقم الانضمام: |
edsbas.635C9423 |
| قاعدة البيانات: |
BASE |