Conference
The Influence of corporate image on customer loyalty through customer engagement as a mediating variable: Study on customers of PT. Bank Syariah Indonesia in Malang City
| العنوان: | The Influence of corporate image on customer loyalty through customer engagement as a mediating variable: Study on customers of PT. Bank Syariah Indonesia in Malang City |
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| المؤلفون: | Hasan, Irmayanti, Surachman, Surachman, Rofiq, Ainur, Husein, Ananda Sabil |
| بيانات النشر: | Atlantis Press |
| سنة النشر: | 2024 |
| المجموعة: | UIN (Universitas Islam Negeri) Maulana Malik Ibrahim Malang: Institutional Repository |
| مصطلحات موضوعية: | 150503 Marketing Management (incl. Strategy and Customer Relations), 150504 Marketing Measurement, 150505 Marketing Research Methodology |
| الوصف: | The study analyzed how the influence of corporate image on customer loyalty to customers of PT. Bank Syariah Indonesia in Malang City, the influence of corporate image on customer engagement on customers of PT. Bank Syariah Indonesia in Malang City, the influence of customer engagement on customer loyalty to customers of PT. Bank Syariah Indonesia in Malang City and the influence of corporate image mediated by customer engagement on customer loyalty to customers of PT. Bank Syariah Indonesia in Malang City.This study the sample that will be taken is 211 Islamic bank customers spread across the city of Malang Data analysis using SEM-PLS. The results indicate all hypotheses are accepted, the first hypothesis test, it shows that corporate image has a positive and significant effect on customer loyalty. The second hypothesis shows that corporate image has a positive and significant effect on customer engagement. The third hypothesis show that customer engagement has a positive and significant effect on customer loyalty. The fourth hypothesis shows that the indirect effect of corporate image through customer engagement on customer loyalty has a positive and significant effect. |
| نوع الوثيقة: | conference object |
| وصف الملف: | text |
| اللغة: | English |
| Relation: | http://repository.uin-malang.ac.id/18593/2/18593.pdf; Hasan, Irmayanti orcid:0000-0001-7021-4483 , Surachman, Surachman, Rofiq, Ainur and Husein, Ananda Sabil (2024) The Influence of corporate image on customer loyalty through customer engagement as a mediating variable: Study on customers of PT. Bank Syariah Indonesia in Malang City. Presented at The 2nd International Conference on Multidisciplinary Sciences for Humanity in Society 5.0 Era (ICOMSH 2022), December 16-17, 2022, Malang. |
| الاتاحة: | http://repository.uin-malang.ac.id/18593/ http://repository.uin-malang.ac.id/18593/2/18593.pdf https://www.atlantis-press.com/proceedings/icomsh-22/articles |
| Rights: | cc_by_nc_4 |
| رقم الانضمام: | edsbas.5C3D0993 |
| قاعدة البيانات: | BASE |
| الوصف غير متاح. |