Academic Journal
The EU e-commerce market in a pandemic context – linking demographic factors and territorial convergence
| العنوان: | The EU e-commerce market in a pandemic context – linking demographic factors and territorial convergence |
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| المؤلفون: | Stângaciu, Ancuța, Țimiraș, Laura, Zaiț, Luminița, Nichifor, Bogdan, Danu, Marcela, Harja, Eugenia |
| المصدر: | Journal of Business Economics and Management; Vol 25 No 1 (2024); 21–46 ; 2029-4433 ; 1611-1699 |
| بيانات النشر: | Vilnius Gediminas Technical University |
| سنة النشر: | 2024 |
| مصطلحات موضوعية: | e-commerce, demographic factors, online purchases, EU, share of e- commerce in GDP, convergence, pandemic period |
| الوصف: | This article presents a comprehensive analysis of the European Union’s e-commerce market within the context of the COVID-19 pandemic. It examines the correlation between demographic factors and the territorial convergence of e-commerce activities across EU member states. By leveraging empirical data and employing the General Linear Model – Repeated Measures (GLM-RM) to analyze temporal changes in the phenomena of interest across EU countries, the study provides a nuanced understanding of the market’s evolution during and after the pandemic. The research reveals a notable expansion in the EU’s e-commerce market value, leading to a reduction in economic disparities among member states. It highlights the role of consumer demographics in shaping online shopping behavior, with age being a pivotal factor that demonstrates significant variations. Additionally, the study delves into the differential performance of various product categories, reflecting a pattern of selective sectoral convergence. A key finding is the pandemic’s dual role as a disruptor and an accelerator for digital integration, particularly in enhancing digital inclusivity in less economically developed EU regions. This study contributes to the broader discourse on e-commerce market dynamics in times of global crises, offering valuable insights for policymakers and business strategists. |
| نوع الوثيقة: | article in journal/newspaper |
| وصف الملف: | application/pdf |
| اللغة: | English |
| Relation: | https://journals.vilniustech.lt/index.php/JBEM/article/view/20705/12091; https://journals.vilniustech.lt/index.php/JBEM/article/view/20705 |
| DOI: | 10.3846/jbem.2024.20705 |
| الاتاحة: | https://journals.vilniustech.lt/index.php/JBEM/article/view/20705 https://doi.org/10.3846/jbem.2024.20705 |
| Rights: | Copyright (c) 2024 The Author(s). Published by Vilnius Gediminas Technical University. ; http://creativecommons.org/licenses/by/4.0 |
| رقم الانضمام: | edsbas.573D5FC8 |
| قاعدة البيانات: | BASE |
| DOI: | 10.3846/jbem.2024.20705 |
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