Academic Journal
Social Media Marketing Integration: Agile Project Management
| العنوان: | Social Media Marketing Integration: Agile Project Management |
|---|---|
| المؤلفون: | Holst, Ida M |
| المصدر: | The Kabod |
| بيانات النشر: | Scholars Crossing |
| سنة النشر: | 2017 |
| المجموعة: | DigitalCommons@Liberty University (Lynchburg, VA) |
| مصطلحات موضوعية: | Liberty University Honors Program, mindfulness, perceived job stress, social media marketing, agile project management, integration, Business, Marketing |
| الوصف: | The implementation of digital and social media strategies to currently existing marketing strategies requires extensive knowledge and expertise. Project management techniques and practices can be utilized to implement this change and determine its success. Because of the constantly evolving nature of social media marketing, an agile project management approach should be utilized to enhance chances of success. Social media marketing requires a thorough understanding of the target market and their behaviors on social media to deliver appropriate content utilizing the right mediums of communication. The ability to evaluate the success of a project and make changes as needed to meet the goals of the marketing strategies makes agile project management a suitable technique for implementing social media marketing. |
| نوع الوثيقة: | text |
| وصف الملف: | application/pdf |
| اللغة: | unknown |
| Relation: | https://digitalcommons.liberty.edu/kabod/vol3/iss3/2; https://digitalcommons.liberty.edu/cgi/viewcontent.cgi?article=1067&context=kabod |
| الاتاحة: | https://digitalcommons.liberty.edu/kabod/vol3/iss3/2 https://digitalcommons.liberty.edu/cgi/viewcontent.cgi?article=1067&context=kabod |
| رقم الانضمام: | edsbas.56F8D8F3 |
| قاعدة البيانات: | BASE |
| الوصف غير متاح. |