Academic Journal

Hidden Agenda in Sport Sponsorship : The Influence of Managers' Personal Objectives on Sport Sponsorship Decisions

التفاصيل البيبلوغرافية
العنوان: Hidden Agenda in Sport Sponsorship : The Influence of Managers' Personal Objectives on Sport Sponsorship Decisions
المؤلفون: Schönberner, Jan, Woratschek, Herbert, Ellert, Guido
سنة النشر: 2021
المجموعة: University of Bayreuth: ERef Bayreuth
مصطلحات موضوعية: 330 Wirtschaft
نوع الوثيقة: article in journal/newspaper
اللغة: English
Relation: Schönberner, Jan; Woratschek, Herbert; Ellert, Guido: Hidden Agenda in Sport Sponsorship : The Influence of Managers' Personal Objectives on Sport Sponsorship Decisions. In: Sport Management Review. Bd. 24 (2021) Heft 2 . - S. 204-225. ISSN 1441-3523 DOI: https://doi.org/10.1016/j.smr.2020.07.001
الاتاحة: https://eref.uni-bayreuth.de/56614/
رقم الانضمام: edsbas.5410E78C
قاعدة البيانات: BASE