Academic Journal
Fanfare for the American ; NBC’s Prime-Time Broadcast of the 2012 London Olympiad
| العنوان: | Fanfare for the American ; NBC’s Prime-Time Broadcast of the 2012 London Olympiad |
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| المؤلفون: | Billings, Andrew, Angelini, James R., MacArthur, Paul J., Smith, Lauren R., Vincent, John |
| المصدر: | Electronic News ; volume 8, issue 2, page 101-119 ; ISSN 1931-2431 1931-244X |
| بيانات النشر: | SAGE Publications |
| سنة النشر: | 2014 |
| الوصف: | Previous analyses have indicated strong tendencies for a host Olympic network to favor one’s home nation through enhanced clock-time, highlighting of star athletes from one’s home country, and more nuanced and positive dialogues. Analysis of NBC’s 2012 London Summer Olympic broadcast revealed significant differences between American and non-American athletes. Regarding athletic mentions, American athletes were more likely to be mentioned (55.8%) than all other athletes combined and composed 75% of the most-mentioned athletes within the broadcast. Regarding descriptions ascribed to the Olympians, American athletes were more likely to be depicted using subjective characterizations, disproportionately having their successes attributed to superior composure, commitment, intelligence, and consonance as well as having a greater level of comments pertaining to their modest/introverted nature. Conversely, non-American athletes were more likely to receive success attributions related to their superior experience and failures depicted as a lack of athletic skill—both largely objective measures. |
| نوع الوثيقة: | article in journal/newspaper |
| اللغة: | English |
| DOI: | 10.1177/1931243114546447 |
| الاتاحة: | https://doi.org/10.1177/1931243114546447 https://journals.sagepub.com/doi/pdf/10.1177/1931243114546447 https://journals.sagepub.com/doi/full-xml/10.1177/1931243114546447 |
| Rights: | https://journals.sagepub.com/page/policies/text-and-data-mining-license |
| رقم الانضمام: | edsbas.50110CF6 |
| قاعدة البيانات: | BASE |
| DOI: | 10.1177/1931243114546447 |
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