Academic Journal
Convergence Markets: Virtual [Corpo]reality
| العنوان: | Convergence Markets: Virtual [Corpo]reality |
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| المؤلفون: | Harwood, Tracy, Garry, Tony, Belk, Russell |
| المصدر: | Markets, Globalization & Development Review |
| بيانات النشر: | DigitalCommons@URI |
| سنة النشر: | 2019 |
| المجموعة: | University of Rhode Island: DigitalCommons@URI |
| مصطلحات موضوعية: | Computer games, virtual reality, embodiment, digital culture, Marketing, Sociology, Technology and Innovation |
| الوصف: | This paper reflects on the growing trend in the computer games sector towards multi-user social gaming that transcends media platforms. Technological advancements enable embodiment of game-based assets by players who use their ludic affordances to extend experiences into other virtual spaces. In effect, this constitutes a convergence of markets derived from different forms of media content. We comment on the game-to-virtual corporeal transcendence, discussing the cultural context of the game and its impacts on players (consumers) who interact in virtual communities using the device of an avatar. |
| نوع الوثيقة: | text |
| وصف الملف: | application/pdf |
| اللغة: | unknown |
| Relation: | https://digitalcommons.uri.edu/mgdr/vol3/iss3/3; https://digitalcommons.uri.edu/context/mgdr/article/1082/viewcontent/auto_convert.pdf |
| DOI: | 10.23860/MGDR-2018-03-03-03 |
| الاتاحة: | https://digitalcommons.uri.edu/mgdr/vol3/iss3/3 https://doi.org/10.23860/MGDR-2018-03-03-03 https://digitalcommons.uri.edu/context/mgdr/article/1082/viewcontent/auto_convert.pdf |
| Rights: | http://creativecommons.org/licenses/by/4.0/ |
| رقم الانضمام: | edsbas.4ECE184B |
| قاعدة البيانات: | BASE |
| DOI: | 10.23860/MGDR-2018-03-03-03 |
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