Relation: |
Arndt, Johan (1967),“Role of Product-Related Conversations in the Diffusion of a New Product,” Journal of Marketing, Vol.4, No.1, August, 291-295. Assael, H. (1992). Consumer Behavior and Marketing Action. PWS-KENT. Ba, S., & Pavlou, P. A. (2002). Evidence of the Effect of Trust Building Technology in Electronic Markets: Price Premiums and Buyer Behavior. MIS Quarterly, 26 (3), 243-268. Bansal, H. S. & Voyer, P. A. (2003). ”World-of-mouth processes within a services purchase decision context,” Journal of Service Research, 3(2), 166-178. Bansal, Harvis S.& Peter A. Voyer (2000), “Word-of-Mouth Processes within a Services Purchase Decision Context,” Journal of Service Research, Vol.3,No.2,November, 166-177. Bauer, R. A. (1967). “Consumer behavior as risk taking,” In D. Cox (Ed.), Risk Taking and Information Handling in Consumer Behavior, Harvard University Press, Boston, MA, 23-33. Bettman, James R. & C. Whan Park. (1980). “Effect of prior knowledge and experience and phase of the choice process on consumer decision processes: A protocol analysis,” Journal of Consumer Research, 7(3), 234-248. Bone, P. F. (1995). “Word-of-mouth effects on short-term and long-term product judgment,” Journal of Business Research, 32(3), 213–223. Bone, P. F., (1992), “Determinants of word-of-mouth communications during product consumption,” Advances in Consumer Research, Vol.19, 579-583. Buttle, Francis A. (1998), “Word of Mouth: Understanding and Managing Referral Marleting,” Journal of Strategic Marketing, 6(3), 241-254. Cox, D. F. & S. U. Rich. (1964). “Perceived risk and consumer decision making: The case of telephone shopping,” Journal of Marketing Research, 1(4), 32-39. Cox, D. F. (1967). Risk taking and information handling in consumer behavior. Boston: Graduate School of Business Administration, Harward University. Cunningham, S. M. (1967). The major dimensions of perceived risk. In D. F. Cox. (ed.), Risk-taking and information handling in consumer behavior(pp.82-108). Darley, W. K. & Smith, R. E. (1995). “Gender differences in information processing strategies: An empirical test of the selectivity model in advertising response,” Journal of Advertising, 24(1), 41-56. Dayal, S., Landesberg, H. & Zeisser, M. (1999). How to Build Trust Online. Marketing Management, 8(3), 64-69. Deighton, J. & Barwise, P. (2000). “Digital marketing communication,”Future Media Working Paper (No. 00-801). UK: London Business School. Dellarocas, C. (2003). “The digitization of word of mouth: promise and challenges of online feedback mechanisms,” Management Science, 49(10), 1407–1424. Derbaix, C. (1983). “Perceived risk and risk relievers: An empirical investigation,” Journal of Economic Psychology, 3, 19-38. Doney, P. M., & Cannon, J. P. (1997). “An Examination of the Nature of Trust in Buyer-Seller Relationship,” Journal of Marketing, 61,35-51. Dowling, G. R. & Staelin, R. (1994).”A model of perceived risk and intended risk handling activity,” Journal of Consumer Research, 21(1), 119-134. Dowling, G. R. (1986). “Perceived risk: The concept and its measurement,” Psychology and Marketing, 3(3), 193-210. Featherman, M. S. & Pavlou, P. A. (2003). “Predicting e-services adoption: A perceived risk facets perspective,” International Journal of Human-Computer Studies, 59(4), 451-474. Forsythe, S. M. & Shi, B. (2003). “Consumer patronage and risk perceptions in internet shopping,” Journal of Business Research, 56(11), 867-875. Gefen, D. (2000). e-Commerce: the Role of Familiarity and Trust. Omega, 28, 725-737. Gelb, B. D. & Sundaram, S. (2002). “Adapting to word of mouse,” Business Horizon, 45(4), 21-25. Hartline, M. D. & Jones, K. C. (1996). “Employee performance cues in a hotel service environment: Influence on perceived service quality, value, and word-of-mouth intention,” Journal of Business Research, 35(3), 205–217. Henthorne, T. L., M. S. Latour., & A. J. Williams. (1993). “How organizational buyers reduce risk,” Industrial Marketing Management, 22(1), 41-48. Herr, P. M., Kardes, F. R., & Kim, J. (1991),“ Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility Perspective,” Journal of Consumer Research, 17 (March), 454-462. Herr, Paul, Frank Kardes & John Kim (1991), “Effect of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnostic Perspective,” Journal of Consumer Research, Vol.17, No.4, March, 454-462. Heskett, J. (1977), “Logistics–Essential tostrategy,” Harvard Business Review, Vol.55, No. 6, 85-96. Hong-Youl Ha. (2006). “The effects of consumer risk perception on pre-purchase information in online auctions: Brand, word-of-mouth, and customized information,” Journal of Computer-Mediated Communication, 8(1). Retrieved May 29, 2008, from http://www3.interscience.wiley.com/cgi-bin/fulltext/120837861/HTMLSTART Jacoby, J. & L. B. Kaplan. (1972). “The components of perceived risk,” Advance in Consumer Research, 13(1), 382-393. Jarvenpaa, S. L. & Todd, P. A. (1997). “Consumer reactions to electronic shopping on the World Wide Web,” International Journal of Electronic Commerce, 1(2), 59-88. Kotler P (1991). Marketing Management: Analysis, Planning, Implementation, and Control. Sydney: Prentice Hall. Liaw, G. F., Zhu, Z. Wei & Lee, Y. H. (2005). “The effects of risk reduction strategies on consumers’ risk perceptions and online purchase intention,” Pan-Pacific Management Review, 8(1), 1-37. McCarthy, M. & S. Henson. (2005). “Perceived risk and risk reduction strategies in the choice of beef by Irish consumers,” Journal of Food Quality and Preference. 16(5), 435-445. McKnight, D. H., & Chervany, N. L. (2002). “What Trust Means in e-Commerce Customer Relationships: An Interdisciplinary Conceptual Typology,” International Journal of Electronic Commerce, 6(2), 35-59. Mitchell, V-W. & M. Greatorex. (1993). “Risk perception and reduction in the purchase of consumer service,” The Service Industries Journal, 13(4), 179-200. Mizerski RW (1982). “An attribution explanation of the disproportionate influence of unfavourable information,” Journal of Consumer Research, 9 (December), 301-310. Murray, Keith B. (1991), “A Test of Service Marketing Theory: Consumer New Product,” Journal of Marketing Research, Vol.4, No.1, August, 291-295. Peter, J. P. & Ryan, M. J. (1976). “An investigation of perceived risk at the brand level,” Journal of Marketing Research, 13(2), 184-188. Pires, G., Stanton, J., & A. Eckford. (2004). “Influences on the perceived risk of purchasing online,” Journal of Consumer Behavior, 4(2), 118-131. Reichheld, Frederick F., Sasser, W.Earl.,Zero Defections(1990), “Quality Comes to Services,” Harvard Business Review.105-111. Ridings, C. M., Gefen, D. & Arinze, B. (2002). “Some Antecedents and Effects of Trust in Virtual Communities,” Journal of Strategic Information Systems, 11, 271–295. Roselius, T. (1971). “Consumer rankings of risk reduction methods,” Journal of Marketing, 35(1), 56-61. Rousseau, D. M., Sitkin, S. B., Burt, R. S. & Camerer, C. (1988). “Not so Different after All: A Cross-Discipline View of Trust,” The Academy of Management Review, 23(4), 652. Shankar, V., Smith, A. K., Rangaswamy, A. (2000). “Customer satisfaction and loyalty in online and offline environments,” eBusiness Research Center Working Paper (No. 02-2000). Pennsylvania State University, University Park. Silverman George (1997a), “Harvesting the Power of Word-of-Mouth,” Direct Marketing, Vol. 30, No. 9, 14-16. Silverman, George (1997b), “How to Harness the Awesome Power of Word of Mouth,” Direct Marketing, Vol.60, No.7, 32-37. Simpson, L. & H. B. Lakner. (1993). “Perceived risk and mail order shopping for apparel,” Journal of Consumer Studies and Home Economics, 17(4), 377-398. Solomon M. R.(1999), Consumer Behavior, Fourth Edition, Englewood. Solomon, M. R. (1992). Consumer behavior: Buying, having, had being. Boston: Allyn and Bacon. Stone, R. N. & K. Gronhaug. (1993). “Perceived risk: Further considerations for the marketing discipline,” Journal of Marketing Research, 27(3), 39-50. Swaminathan, V., Elzbieta, L. W. & B. P. Rao. (1999). “Browsers or buyers in cyberspace? An investigation of factors influencing electronic exchange,” Journal of Computer-Mediated Communication, 5(2), Retrieved November 30, 2007, from http://www3.interscience.wiley.com/cgi-bin/fulltext/120837781/HTMLSTART Tan, S. J. (1999). “Strategies for reducing consumers’ risk aversion in internet shopping,” Journal of Consumer Marketing, 16(2), 163-180. Ward, J.C. & Reingen, P. H. (1990). “Sociocognitive analysis of group decision making among consumers,” Journal of Consumer Research, 17(3), 245–263. Westbrook, R. A. (1987). “Product consumption-based affective responses and postpurchase processes,” Journal of Marketing Research, 24(3), 258–270. Wilkie , W .L(1990), Consumer behavior, New York Wiley & Sons . Wirtz, Jochen & Patricia Chew (2002), “The Effects of Incentives, Deal Proneness,Satisfaction & Tie Strength on Word-of-Mouth Behaviour,” International Journal of Service Industry Management, Vol.13, No.2, pp.141-162. 洪順慶(2008)。《行銷管理》第四版。新陸書局股份有限公司。 陳穎真(2004)。《線上拍賣市場消費者行為之研究》。義守大學管理研究所碩士論文。 費翠(2001)。《網路市場行家理論驗證與延伸─其網路資訊搜尋、口碑傳播、線上購物行為及個人特質研究》。國立政治大學廣告研究所碩士論文。; G0101355038; http://nccur.lib.nccu.edu.tw//handle/140.119/67563 |