Dissertation/ Thesis
影響成為直播主之關鍵因素 ; The Critical Factors Affecting Individuals to Become a Streamer.
| العنوان: | 影響成為直播主之關鍵因素 ; The Critical Factors Affecting Individuals to Become a Streamer. |
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| المؤلفون: | 曾彥博, Tseng, Yen-Po |
| المساهمون: | 王育民, 管理學院:資訊管理學系 |
| سنة النشر: | 2018 |
| المجموعة: | National Chi Nan University (NCNU) Repository |
| مصطلحات موضوعية: | 自媒體, 直播平台, 直播主, 分解式計畫行為理論, We Media, Live Streaming, Streamer, Decomposed Theory of Planned Behavior |
| الوصف: | 近年來，隨著資訊科技的進步、發展，自媒體（We Media）的興起，使得直播產業愈來愈受台灣市場的重視以及討論，市面上各大直播平台林立，人人都能成為直播主（Streamer），不論是「直播」行為亦或是「觀看直播」行為，已經成了人們日常生活中的一部分，僅需透過智慧型手機，不會受到時間、地點的限制，就能向眾人分享生活瑣事，甚至藉以獲得利益，促使直播主已成為當今熱門的職業之一。 本研究以分解式計畫行為理論（Decomposed Theory of Planned Behavior，DTPB）作為主要基礎架構，再加入創新擴散理論中的複雜性、相對優勢，以及個人IT創新提出該研究模型，並透過問卷發放和分析，期望能夠藉以探討人們對於自己成為直播主時，需要在擁有如何的條件之下，驅使自己想成為直播主之因素。 ; With the development of information technology and We Media went viral on social media, more and more people discuss and focus on Live Streaming in E-commerce market of Taiwan. There are kinds of Live platform in market, and everyone can be a Streamer if you want. Not only watching Live streaming but also Live broadcasting is going to become a part of our day life. Streamers can employ smartphone to share their trivialities in life without time and place limit. Moreover, streamers can obtain profit through Live broadcasting. Therefore, this phenomenon motivated the streamer to become one of today’s hot occupations. In this study, we employ Decomposed Theory of Planned Behavior (DTPB) to be main basis architecture. We proposed a research model, which combine DTPB and three components of Diffusion of Innovation Theory : Complexity, Relative Advantage, and Personal Innovativeness in IT. This study used a survey research approach for data collection and analyzed through questionnaire data. We expect that this study can explore what factors drive themselves to become a Live Streamer. ; 碩士 |
| نوع الوثيقة: | thesis |
| وصف الملف: | 149 bytes; text/html |
| اللغة: | Chinese |
| Relation: | http://ir.ncnu.edu.tw:8080/handle/310010000/11323; http://ir.ncnu.edu.tw:8080/bitstream/310010000/11323/1/index.html |
| الاتاحة: | http://ir.ncnu.edu.tw:8080/handle/310010000/11323 http://ir.ncnu.edu.tw:8080/bitstream/310010000/11323/1/index.html |
| رقم الانضمام: | edsbas.4583219A |
| قاعدة البيانات: | BASE |
| الوصف غير متاح. |