Academic Journal
SIEC-ISBE: Quo vadis? Strategy suggestions for the SIEC-ISBE
| العنوان: | SIEC-ISBE: Quo vadis? Strategy suggestions for the SIEC-ISBE |
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| المؤلفون: | Stoettinger, Katharina, Stock, Michaela, Slepcevic-Zach, Ph.D., Peter |
| المصدر: | International Journal for Business Education |
| بيانات النشر: | Research and eData |
| سنة النشر: | 2012 |
| المجموعة: | Illinois State University Research and eData (ISU ReD) |
| مصطلحات موضوعية: | membership, unique selling proposition, benefits of SIEC-ISBE, International Business, Marketing, Other Business, Other Education |
| الوصف: | In order to escape the danger of stagnation, the SIEC-ISBE needs fresh perspectives. A strategy to increase membership numbers will be introduced in this paper, based on a study instigated from the Austrian chapter. After a short introduction of the status quo of the SIEC-ISBE, the paper will focus on the USP (Unique Selling Proposition) and the benefits of SIEC-ISBE membership. Some selected recommendations (for instance lowering the threshold for attending conferences or increased targeting of students) form the completion of this thesis. |
| نوع الوثيقة: | text |
| وصف الملف: | application/pdf |
| اللغة: | unknown |
| Relation: | https://ir.library.illinoisstate.edu/ijbe/vol152/iss1/3; https://ir.library.illinoisstate.edu/context/ijbe/article/1050/viewcontent/2012_siec_isbe.pdf |
| DOI: | 10.30707/IJBE152.1.1648133987.012014 |
| الاتاحة: | https://ir.library.illinoisstate.edu/ijbe/vol152/iss1/3 https://doi.org/10.30707/IJBE152.1.1648133987.012014 https://ir.library.illinoisstate.edu/context/ijbe/article/1050/viewcontent/2012_siec_isbe.pdf |
| رقم الانضمام: | edsbas.455F2777 |
| قاعدة البيانات: | BASE |
| DOI: | 10.30707/IJBE152.1.1648133987.012014 |
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