التفاصيل البيبلوغرافية
| العنوان: |
Strategy To Enhance Enrollment In Private Primary Schools By Influencing Parental School Choice Decisions ; English |
| المؤلفون: |
Nugroho, Annisa Shabrina, Yuliati, Lilik Noor, Taryana, Asep |
| المصدر: |
JPI (Jurnal Pendidikan Indonesia); Vol. 13 No. 2 (2024): June ; Jurnal Pendidikan Indonesia; Vol 13 No 2 (2024): June ; 2541-7207 ; 2303-288X ; 10.23887/jpiundiksha.v13i2 |
| بيانات النشر: |
Lembaga Penelitian dan Pengabdian kepada Masyarakat |
| سنة النشر: |
2024 |
| المجموعة: |
EJournal Universitas Pendidikan Ganesha (Undiksha) |
| مصطلحات موضوعية: |
English, Private Primary Schools, School Choice Decision, School Image, Marketing Mix |
| الوصف: |
Annually, private elementary schools increase, signifying heightened competition. Schools make diverse efforts to sustain themselves. One research focus is school choice decisions. The research objectives are to analyze the factors influencing the private school choice decision and develop strategies to increase the number of students through the choice decision of private primary schools. They are employing a quantitative approach through a survey method with 87 parents or guardians of SDIT Mauritaniyyah students for PLS-SEM analysis. Surveys were also conducted with five experts for the AHP technique, involving school principals, vice heads of public relations, primary school supervisors, education practitioners, and academic educators. The research results indicate that the marketing mix significantly influences the school image and the choice decision of private primary schools. Religiosity and reference group do not significantly influence the choice decision of private primary schools, whereas the school image significantly influences the choice decision of private primary schools. In order to increase student enrollment, strategies prioritize enhancing the school image, exceptionally competent human resources in their fields with a focus on the people aspect, and emphasizing the development of high-quality teachers. ; Sekolah melakukan berbagai upaya untuk mengatasi persaingan antara lembaga pendidikan. Tujuan dari penelitian ini adalah: (1) menganalisis pengaruh bauran pemasaran terhadap citra sekolah dan keputusan pemilihan sekolah dasar swasta, (2) menganalisis pengaruh religiositas, citra sekolah, dan kelompok referensi terhadap keputusan pemilihan sekolah dasar swasta, (3) mengembangkan strategi untuk meningkatkan jumlah siswa melalui keputusan pemilihan sekolah dasar swasta. Responden untuk analisis PLS-SEM adalah orang tua atau wali murid di SDIT Mauritaniyyah, dengan total 87 individu. Responden untuk teknik AHP melibatkan kepala sekolah, wakil kepala hubungan masyarakat, pengawas sekolah dasar, ... |
| نوع الوثيقة: |
article in journal/newspaper |
| اللغة: |
unknown |
| Relation: |
https://ejournal.undiksha.ac.id/index.php/JPI/article/view/70358 |
| الاتاحة: |
https://ejournal.undiksha.ac.id/index.php/JPI/article/view/70358 |
| Rights: |
Copyright (c) 2024 Annisa Shabrina Nugroho, Lilik Noor Yuliati, Asep Taryana ; http://creativecommons.org/licenses/by-sa/4.0 |
| رقم الانضمام: |
edsbas.42126021 |
| قاعدة البيانات: |
BASE |