Academic Journal
Institutions of Higher Education: Self-Portrayal vs. Student Experience
| العنوان: | Institutions of Higher Education: Self-Portrayal vs. Student Experience |
|---|---|
| المؤلفون: | David, Rikita A |
| المصدر: | Honors Scholar Theses |
| بيانات النشر: | OpenCommons@UConn |
| سنة النشر: | 2017 |
| المجموعة: | University of Connecticut (UConn): DigitalCommons@UConn |
| مصطلحات موضوعية: | The University of Texas System, The University of California, University of Connecticut, Branding, Points of Difference, Points of Parity, Operational Budget, Business |
| الوصف: | This paper analyzes the marketed images of three nationally-recognized public universities, The University of Texas System, The University of California, and University of Connecticut; and compares these images to the student experience, based on allocation of funds. Public universities use various marketing tools to paint a desired picture of their institution. This paper investigates if the finances of the different institutions support the advertised claims. The following metrics will be used for comparison: funding for scholarships/student financial aid, amount of faculty and administrators, and bonuses and salaries for faculty and administration. Both overall budgets and allotment percentages will be explored. |
| نوع الوثيقة: | text |
| وصف الملف: | application/pdf |
| اللغة: | unknown |
| Relation: | https://opencommons.uconn.edu/srhonors_theses/526; https://opencommons.uconn.edu/cgi/viewcontent.cgi?article=1529&context=srhonors_theses |
| الاتاحة: | https://opencommons.uconn.edu/srhonors_theses/526 https://opencommons.uconn.edu/cgi/viewcontent.cgi?article=1529&context=srhonors_theses |
| رقم الانضمام: | edsbas.3F993168 |
| قاعدة البيانات: | BASE |
| الوصف غير متاح. |