Academic Journal
Generation Z's Determinants for Using Online Food Delivery in Jakarta
| العنوان: | Generation Z's Determinants for Using Online Food Delivery in Jakarta |
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| المؤلفون: | Christian, Michael, Wibowo, Suryo, Sunarno, Sunarno, Melati, Rima, Perdini, Fitriana Titis |
| المصدر: | WIDYAKALA JOURNAL : JOURNAL OF PEMBANGUNAN JAYA UNIVERSITY; Vol 10, No 1 (2023): Urban Lifestyle and Urban Development ; 2597-8624 ; 2337-7313 ; 10.36262/widyakala.v10i1 |
| بيانات النشر: | Lembaga Penelitian dan Pengabdian kepada Masyarakat UPJ |
| سنة النشر: | 2023 |
| المجموعة: | Widyakala Journal (Pembangunan Jaya University - UPJ) |
| مصطلحات موضوعية: | marketing, consumer behavior, urban studies, Behavioral Intention, Attitude Towards Using, Hedonic Motivations, Post-usage Usefulness, Online Delivery Food Services |
| الوصف: | One of the Indonesia's leading online food delivery services is Shopee Food. It has competed with other big players. This application has caught the attention of users, even those from the Z generation, who are known for their easy-to-move characteristics and are close to technological applications but sensitive to user experience. This generation's convenience is influenced by many factors. This study analyzes the factors that influence attitudes and behavior for sustainable use of this application in Jakarta. Quantitative data is collected using a survey and questionnaire. This PLS-SEM modeling study shows that after using the service in this application, the user's hedonic motivation must be followed by comfort and usability. The user will evaluate the post-use usefulness of the previous experience to form an attitude toward the next perceived experience. Behavioral intentions toward sustainable use are encouraged. This study highlights the importance of usability and ease of use in determining user comfort. Generation Z does not easily form positive usage attitudes until the benefits of the next experience are the same or better. |
| نوع الوثيقة: | article in journal/newspaper report |
| وصف الملف: | application/pdf |
| اللغة: | English |
| Relation: | https://ojs.upj.ac.id/index.php/journal_widya/article/view/701/pdf; https://ojs.upj.ac.id/index.php/journal_widya/article/downloadSuppFile/701/201; https://ojs.upj.ac.id/index.php/journal_widya/article/view/701 |
| DOI: | 10.36262/widyakala.v10i1.701 |
| الاتاحة: | https://ojs.upj.ac.id/index.php/journal_widya/article/view/701 https://doi.org/10.36262/widyakala.v10i1.701 |
| Rights: | Copyright (c) 2023 WIDYAKALA: JOURNAL OF PEMBANGUNAN JAYA UNIVERSITY ; https://creativecommons.org/licenses/by-sa/4.0 |
| رقم الانضمام: | edsbas.3E90DE6E |
| قاعدة البيانات: | BASE |
| DOI: | 10.36262/widyakala.v10i1.701 |
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