Academic Journal
Analysis of Consumer Purchases at the Santai Gondanglegi Café in terms of Price, Product Quality and Service Quality ; Analisis Pembelian Konsumen Kafe Santai Gondanglegi Dilihat dari Harga, Kualitas Produk dan Kualitas Pelayanan
| العنوان: | Analysis of Consumer Purchases at the Santai Gondanglegi Café in terms of Price, Product Quality and Service Quality ; Analisis Pembelian Konsumen Kafe Santai Gondanglegi Dilihat dari Harga, Kualitas Produk dan Kualitas Pelayanan |
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| المؤلفون: | Sinollah, Sinollah, Tiffuri, Muhammad |
| المصدر: | Dialektika : Jurnal Ekonomi dan Ilmu Sosial; Vol. 8 No. 1 (2023): Dialektika : Jurnal Ekonomi dan Ilmu Sosial; 122-128 ; DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial; Vol 8 No 1 (2023): Dialektika : Jurnal Ekonomi dan Ilmu Sosial; 122-128 ; 2598-781X ; 2502-4094 ; 10.36636/dialektika.v8i1 |
| بيانات النشر: | Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang |
| سنة النشر: | 2023 |
| المجموعة: | Universitas Islam Raden Rahmat (UNIRA) Malang: Journals |
| مصطلحات موضوعية: | Price, Product Quality, Service Quality, Buying Decision, Harga, Kualitas Produk, Kualitas Pelayanan, Keputusan Pembelian |
| الوصف: | This study aims to determine the effect of price, product quality, and service quality on purchasing decisions at Santai Gondanglegi Café. The variables in this study are price, product quality, service quality, and purchasing decisions. The research method used in this study uses quantitative methods. In collecting data used questionnaires with a likert scale. The population used in this study are consumers who buy at least 2 times with a total of 100 respondents. The results of this study indicate that price has a significant effect on purchasing decisions. Product quality has a significant effect on purchasing decisions. Service quality has a significant effect on purchasing decisions. The influence of independent variables (price, product quality, and service quality) on purchasing decisions is 69.5%. Suggestions to Santai Gondanglegi Café business owners to add food and beverage variants so that consumers are interested in buying. Apart from that, pay attention to facilities such as bathrooms, prayer rooms, and a large vehicle parking area. So that it makes consumers feel comfortable when they come or buy at the Santai Gondanglegi Café. ; Penelitian ini bertujuan untuk mengetahui pengaruh harga, kualitas produk, dan kualitas pelayanan terhadap keputusan pembelian pada Kafe Santai Gondanglegi. Variabel pada penelitian ini yaitu harga, kualitas produk, kualitas pelayanan, dan keputusan pembelian. Metode penelitian yang digunakan dalam penelitian ini menggunakan metode kuantitatif. Dalam pengambilan data digunakan penyebaran kuesioner dengan skala likert. Populasi yang digunakan dalam penelitian ini adalah konsumen yang minimal 2 kali membeli dengan jumlah 100 responden. Hasil penelitian ini menunjukkan bahwa Harga berpengaruh signifikan terhadap keputusan pembelian. Kualitas produk berpengaruh signifikan terhadap keputusan pembelian. Kualitas pelayanan berpengaruh signifikan terhadap keputusan pembelian. Pengaruh variabel bebas (harga, kualitas produk, dan kualitas pelayanan) terhadap keputusan pembelian ... |
| نوع الوثيقة: | article in journal/newspaper |
| وصف الملف: | application/pdf |
| اللغة: | Indonesian |
| Relation: | https://ejournal.uniramalang.ac.id/index.php/dialektika/article/view/1927/1575; https://ejournal.uniramalang.ac.id/index.php/dialektika/article/view/1927 |
| DOI: | 10.36636/dialektika.v8i1.1927 |
| الاتاحة: | https://ejournal.uniramalang.ac.id/index.php/dialektika/article/view/1927 https://doi.org/10.36636/dialektika.v8i1.1927 |
| Rights: | Copyright (c) 2023 Sinollah Sinollah, Muhammad Tiffuri ; https://creativecommons.org/licenses/by-nc-sa/4.0 |
| رقم الانضمام: | edsbas.3C59CA90 |
| قاعدة البيانات: | BASE |
| DOI: | 10.36636/dialektika.v8i1.1927 |
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